The COVID-19 pandemic saw many businesses close for good or turn to digital solutions to remain operational. More of the US workforce turned to remote work opportunities, leaving the market open to those businesses that could quickly and effectively adapt to a growing digital marketplace. Even as the pandemic peaked and many were in lockdown, Adobe Acrobat explains the 82% increase in new business applications in 2020. This unprecedented increase in new business can be attributed to the unique market opportunity that allowed digital entrepreneurs to launch online businesses rapidly and successfully. The pandemic changed how we work and shop, making the online marketplace more competitive than ever.
If you’re trying to start a business from home, there have never been more resources and tools available for you to be successful. Many entrepreneurs worldwide are finding opportunities to start online businesses and find success, even as the pandemic continues to affect entire economies. If you want to create a business from home, here are six essential tools you need to be successful and manage an efficient team of remote workers.
A reliable website is essential for a successful online business. If you don’t know how to build a website yourself, many online services will help you create and manage a beautiful online store. Be sure your landing pages are clear and engaging, and always keep your site security updated to protect your users and company data. If you don’t want to run an entire website for your business, you can open an online store hosted on an eCommerce marketplace such as Etsy.
To improve your website and increase your online sales, you need to understand how your users are interacting with your site. With a site analytics tool such as Google Analytics, you can track how well your site performs across various metrics. Track how you’re ranking in SEO, how your users interact with your pages, and where they are abandoning your site. These insights are crucial for improving your website performance and attracting more online business.
Managing an online business can be difficult, especially if you also manage a team of remote workers. To maintain an efficient digital workplace, your team needs to be able to communicate and collaborate effectively. Communication tools such as video conferencing, messaging, and email software are vital for meeting with your team and clients.
Document Management System
A document management system is a set of tools that help you and your team organize digital files. Adobe Acrobat business solutions allow you to easily create, store, share, edit and manage PDFs and documents your company uses every day. Save templates to streamline workflows and automate otherwise tedious editing tasks. A DMS that your team can easily use and access from anywhere is essential for effective remote collaboration.
Fast Mobile Site
According to the Adobe Acrobat study, “In 2022, mobile e-commerce sales alone are estimated to reach beyond $432 billion.” More consumers are shopping online through their smartphones, presenting ample market opportunity for digital entrepreneurs. It is crucial that your website reliably converts to mobile displays to access m-commerce opportunities. Check your mobile display and revamp your social media presence to reach your mobile audience.
These are just a few essential tools to start a successful business from home. Digital entrepreneurs have never had more resources than you do now. Start your online business today.