Small business owners have it rough. Between tight margins and heavy competition, starting a business is incredibly daunting. Growing it is even harder.
If you’re not using the internet to grow your business, you’re falling behind your competitors! We’re here to help. Read on to learn three ways that you can use the internet to your advantage.
Make Your Website Pop
Your website is one of your most important marketing tools. Don’t let it go to waste! Consider it the online face of your business.
A good business website has to be responsive, aesthetically appealing, and user-friendly. If you’ve never made your own website, it can be helpful to have a professional help you. This is one area in which it makes sense to spend a bit of extra money. A good website is worth more than you can imagine.
Make sure the website runs well and is quick to load. The experts at Digiguidance talk all about how important your website’s speed is. A slow website will cost you customers.
You also need to make sure all of the information that a customer or client may want is easily accessible on the site. Is your contact info clear? If you have an online store, is it easy to find and navigate? A website is only as good as its functionality. A beautiful but non-functional website won’t be helpful to you.
Get on Social Media
Social media is your best friend as a business owner. If you’re not already using it, you’re behind the times.
There are several social media platforms to choose from. Each platform has its own unique audience. Of course, there’s some crossover, so your target audience may be on all of the platforms.
Start with one or two popular social media platforms and start making consistent posts. Make sure your social media profiles fit your brand image. You want your social media presence to be an extension of your brand’s persona.
Post interesting photos and videos. Research current social media trends to see if you can work the algorithm.
Luckily, you can easily reuse posts on multiple platforms at a time. For example, you may use a TikTok video again by posting it as an Instagram Reel. This means you’ll get double the benefits from one video’s worth of work.
Again, it’s a good idea to hire a professional for this if it’s within your budget. Social media marketing can be free, but doing it alone is challenging if you’re not already in tune with what makes a post popular.
You can also spend a bit more and work with an influencer. Influencer marketing is a great way to drum up interest in your products and services and expand your audience!
Utilize Content Marketing
Let’s talk about content marketing. Content marketing comes in the form of blog posts, e-books, videos, and pretty much anything else you can create and post on your website or social media pages.
In most cases, when people talk about content marketing, they’re talking about blogging. No, we’re not talking about Tumblr or LiveJournal. We’re talking about blogs you can put on your own website.
Professional blog posts are used to inform potential customers and build SEO. SEO is search engine optimization. It’s what boosts your website up the competitive ranks of Google.
By creating informative and well-written blog posts about your niche, you’ll be building authority and improving your SEO!
Use the Internet to Grow Your Business
If you’re not already taking advantage of all of the marketing resources that the internet has to offer, what are you waiting for? You’re practically leaving money on the table. Start by using these three tips and you’ll start seeing growth this year.