In the age of social media, many companies focus on more than one social media platform. Instagram, in particular, is a popular one to focus on because of its popularity, specifically among younger audiences.
A reported 71 percent of American companies say they utilize Instagram for business. In 2021, Instagram generated about $26.46 billion in annual advertising income. But what do you need to know about Instagram marketing?
This article explores the dos and don’ts of Instagram marketing. That way, you can ensure you’re creating the best content possible. Read on to explore these tips and tricks.
Do Make a Business Account
If you’re using Instagram for business, it’s important to have a business account. This makes it easy to connect with potential customers and gives them a way to learn more about your company. Plus, business accounts have access to Instagram insights, giving you valuable information about your followers and how they interact with your content.
To create a business account, go to your profile settings and switch to the business account option. Once you’ve done this, you can start creating business-specific content and use the features that are available to business accounts. Just be sure to keep your business account separate from your personal one, and avoid using personal photos or information on your business account.
Do Create a Signature Look
When creating a signature look for your brand on Instagram, keep it consistent with the aesthetic of your other social media channels and website. Your profile photo and bio should be cohesive with your brand’s overall look and feel. As far as posts go, stick to a color palette representing your brand, and use similar filters to maintain a consistent look.
Do Post Quality Content Consistently
It is indispensable to post quality content consistently. This is the number one thing you can do to grow your following and engagements. Your content should be a mix of visuals (photos and videos) and compelling captions. And make sure you’re posting content that is on-brand and aligned with your business goals.
When more people are interested in your posts, they will be happy to share or repost them on their page, which is an excellent way to get Instagram followers. You’ll be surprised one day that you’re following has grown exponentially.
Do Engage With Followers
Engage with followers by liking and commenting on their photos and videos. This helps create a connection and builds trust between you and your followers. However, if you ignore your followers and don’t engage with them, they’ll eventually lose interest and unfollow you.
You can engage with them by asking questions or organizing contests. It’s a good sign when many of your followers actively participate.
Do Follow Users Who are Interested in Your Posts
Take a look at the number of followers the users you’re considering following have. If they have a large number of followers, they’re more likely to be interested in your content.
Finally, consider the ratio of followers to following. If a user has many followers but is only following a few people, they’re more likely to be interested in your content.
Don’t Use Too Many Hashtags
While hashtags are a great way to get your content seen by more people, using too many hashtags can actually make your post seem spammy. This can turn off potential followers and cause them to unfollow you.
Instead, research which hashtags are most commonly used in your industry and your specific niche, and make sure to use them accordingly. This will help you attract targeted followers who are interested in what you have to say.
Don’t Ignore Your Captions
When marketing on Instagram, one of the essential aspects you need to pay attention to is your captions. Ignoring your captions is a huge mistake that can cost you dearly in terms of engagement and reach.
Your caption is your opportunity to connect with your audience and tell them more about what you do. Take advantage of this by ensuring that your captions are interesting, informative, and engaging.
Avoid making your captions too long or too short. Instead, strike a balance that will allow you to get your message across without boring or overwhelming your followers.
Most importantly, don’t forget to proofread your captions before you publish them. A few typos can make you look unprofessional and damage your credibility.
Don’t Overpost
Too much content can overwhelm your followers and turn them off your brand. Instead, focus on quality over quantity.
Post interesting, engaging content that your followers will want to see, and limit yourself to one or two posts per day. This will help keep your followers engaged and interested in what you have to say, and it will also help prevent your content from getting lost in the shuffle.
Don’t Use Auto-Commenters
It is not advisable to use auto-commenters for Instagram engagement. This is because the comments will likely be generic and will not add value to the conversation.
Additionally, they can come across as spammy and give your brand a bad reputation. If you want to comment on someone’s posts, take the time to write a thoughtful, engaging comment that will add value to the conversation.
However, a way that you can increase your engagement on the platform is through automatic Instagram likes. The algorithm will automatically promote posts with more likes.
Don’t Post Irrelevant Content
When using Instagram for business, ensure your content is relevant to your audience and brand. Irrelevant content will only confuse and frustrate your followers, and it won’t do anything to promote your business.
Stick to posting content that is related to your industry, your products or services, or your brand identity. If you’re unsure what to post, look at what other businesses in your industry are doing, and use that as inspiration.
Achieve Great Results by Remembering the Dos and Don’ts of Instagram Marketing
Social media platforms make it easier for businesses to be known. Most people use social media to interact, get information, and find products or services they want. They spend several hours daily browsing through social media platforms such as Instagram.
Businesses can take advantage of the huge population that’s using Instagram. However, there are proper methods for effective social media marketing.
If you’re looking to get the most out of your Instagram marketing, follow these dos and don’ts of Instagram marketing. Doing so will help you reach your target audience, improve engagement, and grow your brand.
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