Mobile applications dominate digital technology today. Users opt to use mobile phones now instead of desktops, which is evident from the tremendous 54.8% increase of mobile traffic since 2017.
Thus, it’s no longer surprising why most entrepreneurs consider using mobile applications to increase customer engagement. More importantly, it can boost your online presence, customer service, and conversion. Here we examine the top five ways of using a mobile application to refine customer service.
5 Ways Mobile Applications Can Increase Customer Engagement
Mobile applications exhibit proven profitability to small and big businesses. Some companies such as Nike and Target use mobile applications to reach prospects and increase sales to existing clients.
Using mobile channels also means increased mobile app revenue, which has led most businesses to turn towards creating new apps or maximizing the use of existing mobile applications to maintain their competitive advantage and market share.
Enhance Brand Recognition
Your business is distinctive from others, and your online strategy should be about communicating that uniqueness. Using mobile marketing as part of your advertising approach is an excellent way to build your online presence and beat competitors who aren’t offering mobile apps yet.
Besides, having a mobile application allows you to deliver information and business promotions right to your users’ smartphones. This way, you can keep them updated and involved, sustaining customer loyalty. Being actively connected also gives your consumers the feel of “availability” because you can answer their inquiries as immediately as possible.
Maintain 100% Customer Satisfaction
Compared to using the web, mobile applications are more manageable and provide quicker rapport from the clients. The design of mobile apps is much more flexible, enabling the engagement of camera and touchscreen interface, thus contributing to the versatility of user experience. As a result, mobile apps enjoy much greater popularity than desktop apps, thus increasing customer satisfaction with the solutions they can use on the go.
Know Your Customers
As mobile apps are installed on the users’ smartphones, businesses get access to the critically important user data, becoming able to track their customers’ preferences and behavior. This access surely gives companies a strong competitive advantage and big data for sensitive analytics and business customization to fit the user needs. Thus, businesses approaching their customers via mobile app channels have a chance to customize their offers based on the user profile analysis they perform.
At the same time, availability of sensitive user data comes with legally binding responsibilities, such as keeping user data private and intact to hacker attacks, leakages, or misuse. So, every company launching a mobile app should go an extra mile to guarantee robust security of user data and protection of customer profiles to avoid litigation.
Interact with Clients
The interactive nature of mobile apps boosts your marketing efforts and yields way better engagement outcomes as compared to other customer outreach channels. By analyzing the data collected via KYC efforts, you can customize your app and offer personalized user experiences, which are highly valued by sophisticated, demanding users spoilt for choice today. Some ways to deliver a truly interactive experience include:
Sending clients some push notifications to see how they react to them
- Personalize the content of apps and sending new product/service suggestions based on their previous preferences and choices
- Avoiding the unrequired data that clients classify as irrelevant
Maximize Brand Loyalty
Users that download your business app are already interested in your brand and services, so your task after the launch is to keep them engaged. This goal can be achieved in several ways, including the maximization of user time spent in your app. Customers stay more interested if they’re given an intuitive, sleek interface with numerous sections and product categories, product collections, and personalized suggestions.
Maximize the Potential of Mobile Apps for Your Business
Mobile applications can enhance your business success by improving marketing tactics and heightening lead generation. Thus, it’s strategically important to view mobile apps as your company’s extended channel of interaction with clients and a way to strengthen their loyalty to your brand. The world is going increasingly mobile, so it’s vital to develop flexible apps with regard to user needs so that your customers’ satisfaction remains stably high.