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Why Companies Should Invest In Social Media Marketing


When social media erupted in the digital arena, a lot of people were very skeptical about it. There were a host of platforms, and nobody knew much about them. There was Facebook, Google+, Twitter, Pinterest, and more. Most businesses were waiting to see how they would perform before investing in them. They thought that these social media platforms were a fad, a trend that would eventually fizzle out.

Today, we know that social media is here to stay. It has become ubiquitous not only in our personal lives but also in our social and professional lives. Businesses right and left invest in it heavily to reach their audiences, increase their visibility and sales. If you are not doing it, it is high time that you started. The days of depending on traditional marketing strategies are long gone. Now is the time for digital marketing strategies like SEO, email marketing, social media marketing, PPC, and more.

As of January 2020, there are more than 3 billion social media users around the world. And these are only the active ones. For instance, Facebook alone has more than 2.5 billion users worldwide; Instagram has over 1 billion. According to Statista, YouTube has more than 2 billion active users. It is second only to Facebook. Other social media platforms are not far behind.

Right now, there is no better channel to market your product and reach your intended audience than social media. The best part is that it is not a standalone channel. When you invest in your social media strategy, it also strengthens your other digital channels like SEO and more. For example, if you are doing SEO, you will be partaking in keyword research or site audits. And for this, you will need adequate tools like to conduct a site audit properly. SEO heavily depends on content marketing, and you know the best place to share your content, that is; Social media.

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Below we will explain why you must start investing in social media marketing right now.

Boost Your Other Marketing Channels

Like we mentioned earlier, social media not only helps you with your advertising and marketing. It also helps boost your other marketing channels like SEO, email marketing, and more. All these channels rely on social media to gain the target audience’s attention. Social media can help you with elements like page likes, engagements (comments, likes, and shares), user reviews, and more. You can share your latest blogs or videos on social media to get the customers to visit your website, which helps you with your website’s rankings. You can also strengthen your email marketing with social media. Share your content on social media, and users can easily subscribe to your newsletter if they like your content. Once they start receiving your newsletters, you can share your upcoming discounts, deals, and more so that they can become confirmed purchasers. Keep on working, and they will become repeat buyers. It is how social media boosts your other marketing channels.

Let’s look at another example. As Facebook marketing algorithms continue to mature, you can now target your audience much better to drive leads and sales. Also, having a social media presence is excellent to show on your website, landing pages, and other channels. It will increase the audience’s confidence in your brand.

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Control Your Reputation

What is the first thing that a customer does when they interact with your brand? They look into it. They will do a Google search and run a background check on you. As they search for your company or your brand, they might not see a lot of information and think it is not authentic. Remember, nowadays, if you don’t exist in the digital sphere, you don’t exist.

In contrast, if they go to your social media pages and see the number of followers you have, it will boost their confidence in your brand. That means that you can control what the users see when they search for your brand. Once they are on your social media pages, it depends on your content to convince them. You can quickly turn them into confirmed customers.

Connect with Your Audience

One of the best things that social media provides businesses is to connect with their audience and keep them engaged. Through social media, you can inform your customers about your products through unique content and amazing offers. It is a significant way to build a relationship with them and make them at ease with your brand. Plus, it will significantly impact your brand reach, customer loyalty, and sales.

Also, this will help you acquire new customers while keeping the existing ones intact. Social media is a robust platform to connect with your audience emotionally. With the latest analytical tools, you can better understand your audience, what they want, and how they want it. Based on this analysis, you can better create your content to satisfy your customers.

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Get Customer Reviews

Customers want to feel valued, and they want to know that they matter. Many want their feedback and suggestions to be heard. Social media can help you with this using customer reviews.

Through social media, your customers can leave their reviews on your channels. That will allow them to show their trust in your brand, and it will help you become more trustworthy in other audiences’ eyes. These reviews can make a significant impact on the audience’s purchasing decisions. You can post those reviews, answer them, and thank the customers for writing them.

And reviews are not the only thing that matters; page likes, shares, and comments are also crucial. All of this helps make you renowned and trustworthy from the audience’s perspective. All of these things come together to give customers exactly what they want.

In The End

These are some reasons why you should be investing in social media marketing. You can represent your brand, products, and services and connect with your audience. You get to increase their trust in your brand and reach more customers than you could have forecasted.

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