There is no easy way to say this but, if your business doesn’t have a well-designed website, you are going to lose customers to your competition. No matter what industry you’re in, today’s market requires your business to have a properly established online presence. That includes having a well-built, functional website with good design and high quality content. In fact, having a poorly designed website is worse than having no website at all.
When a potential customer visits your site, the first thing they see and experience will determine whether they will exit the site and continue their search or stick around and get in contact with you. In other words, the quality of your site largely determines your overall success. In order to take your business to the next level, your website needs to stand out to attract more customers.
However, you cannot really stand out in such a visual market if you only use plain WordPress templates and call it “web design.” The truth is, customers can easily recognize template sites and they don’t like them. It gives them the impression that you don’t care much about your business. On the other hand, if you create a powerful, custom-built website, they will immediately be drawn to your brand and interested in what you have to offer.
Let’s not forget that web design is crucial for many other aspects of your company’s success. For example, the quality of your website affects your organic rankings, as well as ad rankings of all your paid campaigns. Websites with good design and high loading speeds are more likely to be ranked high on Google search and exposed to larger audiences. Keep reading to learn the five reasons why web design matters so much!
Five Reasons Why Web Design Matters
#1 Making the First Impression
Imagine going to an important meeting that will affect your future and business. You are probably going to dress well to make a good impression or even prepare a short speech to impress the audience. Making a good impression online is equally as important as it is in real life. What your visitors see when they first open your website is going help them determine whether your company is worth the time or not. You want to leave a good impression with stunning web design in order to reduce the bounce rate, that is, the number of people who leave your site immediately after visiting it.
#2 Retaining Customers
Good web design is crucial for retaining customers and making them stick around for a little longer. It is important that your website portrays powerful visuals related to your brand and message. These visuals serve to grab people’s attention, which is why they need to be designed in the right order with the right amount of contrast and effects. However, visuals are not enough to make people stay. They can only grab people’s attention for a few seconds. What makes them stay are creative CTAs (Call to Action statements) and memorable content on your site. In other words, you need to combine good quality content with the right visuals in order to achieve the best results.
#3 Improving Branding
Your website is your ultimate tool for creating the image of your brand. This is your space where you get to express what your brand is all about. Therefore, you need to use this space wisely and combine the right message with matching visuals and site structure in order to create a memorable picture for your visitors to take away. If your site is poorly designed, people will get the idea that you don’t care much about your brand. Don’t let this happen! Instead, make sure your website meets the highest standards of quality in terms of content and design.
#4 Matching the Image
If you already have a set image for your brand, you need to make sure the visuals fit the structure of the website. Clean and well-organized websites tend to get a higher ranking on Google because customers can understand them easily. Keep in mind that organized design is just as important as the visuals.
#5 Improving User Experience
Last but not least, a well-designed website can do wonders for the overall user experience, which plays a crucial role in customer retention and conversion. The better user experience you provide, the more likely visitors are going to convert into paying customers.
Bring Your Ideal Website to Life
Now that you know how important web design is, you need to start working on improving the online presence of your brand or business. We suggest hiring professional designers to help you bring your ideas to life and create a site that will take your business to the next level. After all, your site will affect your organic rankings and conversion goals, which means you have to pay a lot of attention to its structure and design.
We highly recommend contacting 90degreedesign.com, the highest quality web design raleigh service. The company’s designers have vast experience in creating professional websites and strengthening online presence for businesses in any industry. They will work with you to create an intuitive and well-organized site using the finest frameworks and custom designs built in Adobe Photoshop.
The key to increasing customer conversion and reducing bounce rates on your site is creating a website with excellent content combined with great user experience. The best way to achieve the perfect results is to seek help from professional designers at 90 Degree Design, who are recognized as the highest quality web design service providers in North Carolina.You can contact 90 Degree’s designers to discuss boosting your brand identity with a powerful website. Don’t forget that powerful online presence is once of the essential factors for increasing visibility and profitability of your brand. Therefore, don’t hesitate to take things to the next level and consult with professionals regarding the design of your website.