Hashtags have become an essential aspect of each and every post on many businesses in different industries. No matter the niche or target audience of a company, there are always plenty of hashtags they can use in order to promote their content through Instagram successfully.
Depending on the different industries, there are different hashtags one can use in order to make sure that their content will get the most exposure possible on the platform. In order to help you achieve that, here are some of the top Instagram hashtags you can include in your own social media posts, based on your industry.
What exactly are Instagram hashtags?
Hashtags are essentially keywords and phrases which are placed after the hashtag (#) symbol on various platforms. Hashtags can help further explain the caption of an Instagram post or help categorize it based on its contents.
These keywords and phrases have become especially popular on Instagram and can truly help promote your content to the right audience without much effort or a particular social media strategy. The best thing about them is that you can use up to 30 hashtags on your Instagram posts, therefore making it easier to describe your post and its contents and reach out to the right target audience.
Why should a business use hashtags on Instagram?
Hashtags can be very helpful for any company that wishes to promote itself through Instagram for a variety of reasons. First and foremost, hashtags serve the purpose of categorizing your content based on its content and therefore make it easier for your target audience to discover.
This will result in more people interested in your niche finding your page and content and therefore granting you more followers, and increased engagement on your posts, since the people who follow you will truly be interested in what you upload on your page.
Hashtags will also help your business strengthen its brand image and create a strong presence online. You can even go ahead and create your own hashtags for your competitions and targeted posts which will describe your company and its goals a lot better and these will serve as an even better means of promoting your business online.
Even if you are not yet comfortable with creating your own hashtags, you can always use the help of professional tools or experts that will help you come up with relevant keywords for your business’s needs. You can use such tools as AllHashtag, Google Keyword Planner, and Keyword Tool. Moving on, here are some of the most popular, ready-made hashtags you can use per industry.
The fitness industry is one that is always popular and always growing on Instagram, with more and more fitness vloggers, influencers and companies using the platform to promote their fitness-related content. Whether you sell online fitness programs, equipment or you are a licensed Nutritionist/Dietitian looking to expand your client list, some of the best hashtags you can use in this industry are the following:
The travel industry-related accounts on Instagram include anything from travel photographers and bloggers, to travel agencies. All of these can benefit from using the right hashtags which are related to their traveling experiences and the travel opportunities they can offer others:
If there is one spot online where beauty gurus thrive is has to be Instagram. The platform is the perfect place for influencers and companies who are part of the beauty world to share online content from pictures of products to makeup tutorials and skincare routines and the right hashtags can only make sharing these forms of content easier:
With technology progressing so fast and having become such an important part of everyone’s everyday lives, it is only normal to expect technology-related businesses and professionals to make an appearance online. The following hashtags will help tech enthusiasts, digital marketing professionals and IT companies and also clients in need of your assistance find your business a lot easier on the platform:
Language schools, online tutors, universities, nonprofit organizations and many other people who work in the field of education can find their own spot on Instagram, where they will be able to promote their business and share their passion for education and knowledge. Some of the most popular hashtags for this industry include the following:
- #College or #University
If there is one industry that thrives on the platform without its creators having to put too much effort into sharing their content, it has to be the food-related one. Most online users will agree on the fact that watching food videos can be very satisfying and food-related hashtags remain some of the most popular ones on the platform:
From actors to photographers, film-makers and studios, there are so many different aspects of the film industry and different hashtags which all of its members can use to their advantage. Not only that but the right hashtags can help smaller creators be discovered by larger-scale companies and book gigs which can turn their careers around:
Fashion-related content can really perform well on Instagram, as it is a platform which heavily relies on audio-visual content. Therefore, people and companies of this industry can easily share pictures and videos of their creations and ideas and reach out to potential customers quickly and effectively:
- #OutfitOfTheDay or #OOTD
Health care Industry
You might think of people and companies in the healthcare industry as those who work in hospitals and private practices. In reality, medical companies, those that sell supplements and even private practitioners and Nutritionists/Dietitians are all part of this industry and can provide their online followers with their services. Some of the best hashtags to help bring more attention to such account are the following:
News Media Industry
Whether it is a news-related account or that of someone in the entertainment industry, hashtags can help with promoting content and helping each creator and company reach to an even bigger online audience and promote any news from any other industry easily and effectively:
Music is a big part of the everyday lives of millions of people from all over the world and Instagram can help both famous artists and beginner musicians share their music with the world. The hashtags which are being used in this industry are many, but some of the most popular ones are the following:
Real Estate Industry
While Instagram might not be the place where one might expect to find their dream home, there are plenty of real estate agencies and agents who use the platform in order to expand their client list and promote their sales to a wider audience:
Video Game Industry
Video games are one of those things that can appeal to people of all ages and can help make life in quarantine a little easier for everyone who enjoys them. Using the right hashtags will help video game developers and gamers alike gain a bigger following and more ideas on future content:
Instagram offers those interested in pursuing a career in modeling a great chance of being discovered by the right agencies. By building an online following and using their profile as a means of advertising companies, many models have managed to establish themselves in the industry. The right hashtags have surely played a big part in helping them get discovered:
General Hashtags for Every Industry
Last but not least, it is important to remember that there are certain hashtags which will perform well, no matter where you decide to use the. This is mainly due to the fact that millions of users use them in their posts on an everyday basis, so they can help you gain more followers easily, especially if you are just starting out your own account. Some of these hashtags include the following:
Mistakes to avoid when using Instagram hashtags
Finally, after getting to know which hashtags are going to be most successful for your own industry, it is a good idea to also keep in mind certain mistakes you can potentially make which can make your posts less popular within your target audience.
Most if not all of these are pretty easy to avoid and you will be able to make hashtags work to your advantage a lot easier by eliminating them. In order to help you achieve that, here are some of the most common mistakes you can accidentally make while using Instagram hashtags.
Mistake #1: Using too many hashtags in the captions
The very first mistake you should avoid making is using hashtags for each and everything mentioned in your Instagram post. While there is no problem with including up to 30 hashtags in your posts, it would be a good idea to only include a certain number of hashtags in the caption of each post.
You can either incorporate your hashtags into your text and thus making them less noticeable, or you can even include them at the end of the caption, one after the other. Either way is okay, but you should make sure that they do not take up more space than the text itself as they can be a little off-putting for your audience.
Mistake #2: Including hashtags which are out of context
All the hashtags you include in your captions should be related to the content of the post you are uploading on your page. Hashtags which are unrelated will not only cause confusion to your audience, but they will also potentially attract people who are not truly interested in the general idea of your page or your company’s industry.
Therefore, you will not achieve greater levels of engagement on your posts and you will end up with ghost followers who will not interact with your brand and the content you create.
Mistake #3: Not creating your own hashtags
Last but not least, you should definitely think about giving creating your own hashtags a try if you have not already done so. Instagram offers companies a lot of autonomy this way, as it enables them to create their own hashtags in order to promote their new products, campaigns, and contests, so they can interact with their online followers in a more direct and personal way.
Using hashtags which other companies and users have used can work negatively for your brand as it can cause your followers to believe that you are using someone else’s content. In addition to that, it can also drive followers to other companies similar to yours who use the same, already-made hashtags too.
Using the right hashtags for your company’s industry
Hashtags can be great tools which can help make your brand more popular on Instagram. With millions of everyday users looking through the posts under every hashtag, you should only expect to attract the right target audience as long as you include the right keywords and phrases in your captions.
Which of these hashtags do you tend to use for your own targeted Instagram posts?
Author’s bio. Daniela McVicker is a passionate digital marketer. Daniela is interested in everything related to SEO and blogging. She contributes to Topwritersreview and other websites where she shares her experience and helps marketers make their names in the online world.