Did you know that 54% of consumers say they’d like to see more video content from brands they support?
However, sub-par quality video won’t satisfy your consumers. You need to use video marketing tools to increase the quality of your content and help you leverage additional sales.
Do you know how to optimize your video content effectively? Say goodbye to in-app editing: we want to teach you how to create show-stopping content that helps with every aspect of small business marketing.
Read on to find out more.
Utilize Built-In Engagement Options
Video content marketing used to be a long and tedious process that often didn’t produce great results. Now, every editor has the option of built-in engagement options.
Consider Instagram: you can add ‘shop now’ buttons, polls, Q&As, encourage saves, shares, likes, and more. Make the most of these options.
Additionally, incentivize your audience to engage. There are two main ways to do this. First, giveaways (share this with your friends for a chance to win).
Secondly, use polls that only reveal the answers once people have voted. You’ll be surprised how many people want to know what other people are thinking.
Whichever platform you’re using, it’s guaranteed to have built-in engagement options, so make the most of them.
Create Consistent Content
There are two main ways to use video marketing tools to create consistent content.
The first is keeping your content on brand. Use the same color schemes, styles, and formats for your posts. Many video editing tools will allow you to save your favorite branding materials for use in future posts.
Second is the use of scheduling features. Tools that conform to social media platforms’ terms and conditions often have a post-scheduling option. This way, you can create all your content on a Monday morning and have your video editing tool auto-upload them to social media throughout the week.
Use Analytics Features
Finally, one of the most valuable features of video marketing tools for business is analytics reports.
You should make the most of any analysis your tool provides, whether that’s keeping you up to date with youtube search trends or telling you when your audience is most active.
Although some provide more insight than others, all social media platforms have this feature. Many editing tools also give helpful tips about current video trends.
Utilize analytics wherever you can. It’s free information that will help you create the most compelling content.
Use Video Marketing Tools Like a Pro
Now that you know how to use video marketing tools like a professional, what’s stopping you? The world of video content marketing is your oyster, and you can reach new heights with incredible content.
Just make sure you take the time to experiment, learn what works and what doesn’t, and get feedback from others.
Did you find this article helpful? If so, check out our other posts for all things social media, marketing, content marketing, and more!