Most bloggers and web masters must be familiar with the term “Bounce Rate” after the newly introduced Google Panda update. But considering the importance of bounce rate, it is worth while to briefly define and find ways to reduce websites bounce rate.
Bounce rate in the context of web traffic analysis refers to the percentage of visitors to a blog or website, who view a single page only. Instead of visiting other web pages, they jump to another website, and hence the term “Bounce Rate”.
You can measure your website’s bounce rate in Google Web Masters Tool. Alexa also gives information about bounce rate of websites ranked below 100,000.
How to Reduce Websites Bounce Rate?
Mathematically, bounce rate of your blog/website is defined as the ratio between total no. of visitors viewing a single page only and total entries to that page.
Bounce Rate= (No of single page visits) / (Total visits to that page)
But why should I go on explaining you all about it when our major concern is to reduce websites bounce rate? Isn’t this informative post in Wikipedia enough?
It’s because if you get to know what bounce rate is then you can easily find ways to lower your bounce rate. If you analyze the ratio then you find 2 best techniques to reduce websites bounce rate.
- Either reduce the no. of single visits or,
- Increase the total number of visits to that page
Tips to Decrease Bounce Rate Easily
Below is an extensive list on how you can lower your website’s bounce rate drastically and improve ranking in search engines.
1. Always Strive to Write Good Quality Posts
Everyone keeps on telling “Content is King”, “Content is King”. And they have good reasons for saying so. Even here too we have repeated it quite a few times. This shows the importance of writing good content. It is the best charmer you can possibly find to reduce websites bounce rate.
- Make the topic clear from the beginning itself.
- Hook your readers with persuasive writing.
- Write factual, error free and informative content.
- Take a different perspective and write unique content.
2. Improve Content Readability
Content readability is the next big thing for decreasing bounce rate. Without ensuring readability, even good content is lame and fails to deliver the desired results. This reflects in the number of readership. So aid your posts and aim for enhancing your reader’s experience.
- Have a wider content area for prominent display.
- Write short paragraphs for better readability.
- Use bullet points and lists frequently instead of <br> tag.
- Do not make use of excessive formatting and images.
3. Interlink Your New Posts with Old Posts
Another best way to reduce website’s bounce rate is to link old posts. But make sure you link only to relevant posts. By this way you can breathe life into old dead posts and increase page views. Link smartly using standard HTML or make use of plugins.
- Use plugins like Related posts, Yet Another Related Post plugin etc.
- Make sure that you open external links in new tab/ new window.
- Select proper anchor texts, that are both inquisitive and SEO friendly.
- Never link to spammy or broken links.
4. Good Website Design Also Matters a Lot
One of the main reasons for greater bounce rate is because of poor design. Visitors even get repelled from websites with high quality content due to the following reasons:
- Poor and inaccessible navigation.
- No sitemaps, category list or archives.
- Vibrant colors which are a pain to the eyes.
- Unnecessary distractions and pop ups.
5. Other Important Tips to Decrease Bounce Rate
Apart from all the above mentioned points, below is a list of tips to reduce website’s bounce rate even further.
- Faster page loading
- Strategic Ads placement.
- Inviting and killer headlines of posts.
- Links and blogrolls in sidebar and footer.
Follow these tips to reduce websites bounce rate and improve search engine rankings. Find more ways to keep your visitors engaged. More the time they spend on your site, less is the chances of increased bounce rate. All we can conclude is, if getting traffic to a blog is important then so is decreasing website’s bounce rate. What have you got to say about your website’s bounce rate?