Just a few years ago, hardware and software were considered to be two separate ventures that required their own special skillsets.
But, if you fast forward to today, you’ll find that most hardware needs some type of software, whether it be a remote interface or on-board code, to function properly.
With technology evolving at such a rapid pace, it can be hard to keep up with the latest hardware and software innovations.
Luckily, we are here to tell you the key trends that technology professionals should look forward to in 2016:
Although they started out as novelties, sensors and wearables have evolved into the hottest items in the technology market. They are used in many professions, especially the medical field. And with rising healthcare costs, they are becoming increasingly important. These innovative devices provide healthcare providers with information that helps them make better medical decisions.
With so many uses, the pressure will be on software developers to create algorithms for wearables and sensors that are able to process all the medical information that these programs will encounter.
It’s also important for them to come up with creative ways to visualize the information so that users can put it to good use.
Technically, sensors and wearable technology are hardware devices, but this doesn’t mean that there’s no room for software developers. In fact, their ability to create services and applications to improve the functionality of these devices will be invaluable in extracting the most out of these devices.
Mobile Awareness Technology
Virtually everyone has used the GPS app on their phones to get from one destination to another, but GPS has other uses as well. In fact, this type of mobile awareness technology had been around for years before someone had the great idea to commercialize the concept.
When Bluetooth phones were introduced to the public, advertisers wanted to use this technology to send SMS ads to phones as users walked past certain sensors. But, the technology never gained much ground because users felt that the concept was invasive. Nowadays, the digital landscape is radically different and many accept this invasion of privacy as the norm.
For instance, virtually all apps (whether they be a game, social media, navigation, etc.) have access to the GPS chips in our phones and tablets.
There has been talk that retailers will begin to use mobile awareness technology in their brick and mortar stores. These sensors will help customers with in-store navigation and will also show them targeted advertisements, based on the departments that he or she tends to frequent.
Still, retail is not the only sector of the market that uses this type of technology. In fact, all applications that use location to trigger special features can fall under this category.
But, it is important to note that if you decide to make use of this type of technology, you are completely open with your customers on how the information will be used. Giving them a way to opt out is a good idea.
Proper and thorough analysis plays a vital role in the success of any project. But, it doesn’t make sense to interview every single visitor that comes to your website, no matter the reason. Thankfully, there are a number of advanced analytical tools that can make things much easier for you – tools like Inspectlet, Mouseflow, and Crazy Egg. When you use these tools in combination with traditional business evaluation techniques, you are guaranteed to stand apart from the rest.
At our software development company, we develop dashboards and reports for your web, mobile and tablet apps that give you powerful analytics information and help you make sound business decisions, after all as the saying goes, knowledge is power.
When you incorporate analytical tracking in your websites, you will be granted the ability to do many things. Some of the best benefits include:
• Form analytics: When you measure the amount of time that it takes for a user to fill out certain form fields, you are able to identify the areas that trigger abandonment and hesitation.
It also gives you the ability to keep track of the fill rate of fields, which can indicate whether users are confused about the solution that they should choose.
• Heatmaps: These tools track clicks, scrolling, and the mouse movements of the users on your site, but the exact mechanics will be dependent on the specific purpose that it’s being used. Generally speaking, however, the areas that get the most activity will show up as a bright color like orange or red and areas with less activity are black or blue.
• Session tracking: Gives you the ability to see actual recordings of user activity on the site. It lets you see how users interact with your site naturally.
The last trend that we will be discussing is privacy. This is especially important because privacy seems to erode as time goes by and technology continues to advance. Thus, it’s necessary to find a balance between progress and privacy. But, many fear that this may not be possible.
The younger generation is being raised on technology so the lack of privacy doesn’t bother them much. In fact, many of them have no problem handing over their personal information to companies.
As a business professional, you must keep in mind that transparency is key, when getting information from customers. Also, make sure that you have a legitimate need for the information and that you are perfectly clear how it will be used.