Did you know that millions of people use social media every single day? They talk to friends, share photos, rant about companies, review products, repost funny media, read the news, promote brands, look for jobs, the sky’s the limit when it comes to social media! In fact, the average time spent on social media networking sites was over TWO HOURS daily.
Those two to three hours can be spent with marketers chatting with consumers and building relationships, which help sell and promote your brand. If you don’t participate in social media, then your marketing strategies are missing key elements, with competitors having more visibility and traction compared to you.
So it’s time to get into the bandwagon, but you have to make sure you have a plan ahead. How can you do that?
Read on as I show you eight helpful social media tips to boost your return of investment!
Eight Social Media Tips for All Marketers to Boost ROI
While you can depend on companies like Joel House SEO Sydney to do the social media and content marketing, it’s best to get yourself out there as well. That way, you know what to expect from the team you hire, and you can also jump in to improve your social media marketing strategies, too.
Here are eight tips you should consider the following:
#1 Have the Social-Savvy Social Media Manager
You can’t do everything alone, you need to have a good social media manager to help you with strategies. And NO, I don’t recommend that you assign the task to just about anyone in your team. Your social media manager will be the one to determine goals and create plans, as well as answer customer questions, write and convey messages in limited characters, choose and build content, and much more to keep with your branding!
That’s why it’s crucial to hire someone competent and who you trust can do the work efficiently.
#2 Spy on the Competitors
Let’s not call it spy, but to be inspired by what their strategies are. You DON’T want to copy them, but it’s best to keep an eye on whatever they do and what works for them (and doesn’t). Find out how they engage with followers and what trends they follow or started.
Fortunately, there are tools that can help monitor and analyze your competitors in various aspects. This can help fine-tune your strategies for social media marketing.
#3 Define Your Goals, Objectives, and Your Audience
Find out the WHY of everything in terms of social media. All your goals will become the driving force behind your strategies, and you need to make them SMART (Specific, Measurable, Achievable, Relevant, and Timely).
Don’t restrict yourself to a huge number of likes and interactions. It needs to be all about sales and lead generation, website traffic, brand awareness, conversion rates, and all the helpful details that boost your presence to the target audience.
Furthermore, identify the WHO of your social media marketing plans. Know who you’re targeting, how your current customers stay happy, as well as any pain points you may have to work on to keep a customer satisfied.
#4 Choose Your Social Media Platforms
It isn’t about how many accounts you run but the content quality you post.
- Facebook is great for both news and entertainment, as well as connecting with your audiences
- LinkedIn is professional and meant for B2B audiences and job hunting
- Instagram is the platform for visual products
- Twitter is a good way to post short updates and ideas in 256 characters or less
I recommend that you look into what your target audience uses the most and where they are most likely to interact with your business.
#5 Find Your Social Media Voice and Humanize Your Brand
Every social media platform is different, with different crowds, characteristics, perspectives, you name it. That’s why you have to treat each social media platform as individuals rather than posting the same thing over and over again.
Find your voice and engage with your followers, cutting through the noise and catering to a certain audience in a certain platform. Think of changing up your tone per page and also humanize your brand, making content relatable and engaging in your market.
#6 Engage With Your Audience Efficiently
Obviously, you need to engage with your audience, but make sure you do so professionally and still have them feel great. Answer their queries and comments to boost relationships, and even speak to your customers directly, asking for feedback and what THEY want and need.
NEVER ignore your audiences and when replying, do so with personality and with as much help as they need.
#7 Deliver Consistently and Avoid Cross-Posting
Running social media marketing strategies is a full-time job. You can’t share a post one day then take the rest of the week off. You MUST stay consistent and post content and updates regularly to stay relevant to your target audiences.
While you should engage with your audience daily and reply to their messages and feedback ASAP, this doesn’t mean you should spam them with tons of posts. You need to optimize your post frequency and publish as often as you feel the content is useful and relevant to them.
#8 Measure Your Results and Stay Ahead of Trends
Social media platforms will always change with updates or new trends daily. This can make monitoring performances a challenge. That’s why you need to stay ahead of the game and keep up with trends and changes every second!
This will help you learn how to measure your metrics and analyze them properly, seeing if what you’re doing actually works.
Wrapping It Up
Hopefully, these tips for marketers to boost ROI helped you out. So don’t wait any longer and utilize these tips to boost your social media presence and branding now.
Do you have any questions or want to share your tips and experiences with social media marketing? Share them in the comments section below, all your thoughts are much appreciated!
