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Setting Marketing Strategy Apart From Competitors


Have you ever heard of a brand that has become popular and successful without marketing? We haven’t either! Even successful businesses and companies such as Apple, Samsung, and Puma continue marketing their services and products to stay ahead of their rivals.

Marketing Strategy

However, in order to ensure the success of your marketing strategy, there are many important factors you need to keep in mind. Here are 5 tips to setting your marketing strategy apart from your competitors.

Tip 1: Hire Google AdWords Specialists

Hiring the services of Google AdWords Specialists can be extremely crucial to your marketing campaign. Basically, these specialists can help you measure several aspects of your marketing campaign including the number of impressions, click through rate, conversion rate, and cost per click etc. Therefore, you will be able to measure your return on investments easily with the tracking results.

Basically, the specialist can help you keep track of your sales and let you know where your profits are coming from, in turn, maximizing your sales. It isn’t difficult to find specialists in AdWords that are really passionate about what they do.

Tip 2: Proper use of SEO methods

SEO - Search Engine Optimization

In this contemporary world, it is essential to have a strong online presence. And, your business can only be prominently shown in search engine results when you apply proper SEO methods. For instance, if you want your business site to rank high, you must only use relevant keyword and modifiers in your title, use as many relevant videos, images, and graphs as possible, and see to it that your URLs are short. The content in your business site must also be of high-quality and of the appropriate length.

Tip 3: Differentiate and be unique

There is only one way to thrive in the cut-throat competitive world of business. You should either be 5 times better than your competitors, or simply be different. So, how can you be different? Well, you can different with your pricing, your value proposition, and the type of clients and customers you cater to etc. Basically, anything that sets you apart from your competitors is a good thing.

Tip 4: Ensure that your site is compatible across all platforms and devices

Responsive Web Design

In this day and age where people have access to numerous devices, you must also ensure that your site is compatible across all platforms and devices such as laptops, smartphones, and tablets. In addition to that, your site must also be responsive and it must load quickly. Online visitors are anything but patient and if your site loads slowly, they will abandon your site.

Tip 5: Pay attention to social media marketing

The influence of social media marketing simply cannot be underestimated. No longer are people swayed by non-traditional marketing methods. Therefore, it is of paramount importance for you to connect to your consumers through social media platforms such as Instagram, Twitter, YouTube, and Facebook etc. So, what’s the best part about social media marketing? Well, you don’t need to spend a pretty penny to market your goods and services on social media platforms.

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