No one has to be a psychic (or stalker) to know that you were probably on social media within the last 30 minutes.
That’s because, these days, seemingly everyone is using social media, from teens to grandparents. And businesses are also hopping on social media to promote their brand and gain new customers.
But with the popularity of social media, there’s an overwhelming number of apps to choose from.
A once-trendy platform like Snapchat may no longer be on your radar, but it should be. Here are the top five reasons why you should have a business Snapchat account in 2022.
#1 There’s a Young Demographic
One of the main reasons why Snapchat is good for business is that it gives you access to a younger, fresher demographic compared to some other platforms or marketing channels.
Snapchat is known to mostly cater to Gen Z and Millennial users. If your business targets a younger audience, Snapchat is the perfect way to reach them.
#2 It’s Highly Interactive
Snapchat invites interaction, especially with its filters and lenses.
As a business, you can make Snapchat business filters that people can interact with and share with their friends, while promoting your brand. You can even make sponsored geofilters if you have a brick-and-mortar business or hold in-person events.
#3 Users Love Video Content
Across social media apps today, video reigns supreme. Video content is the way to get social media followers to slow down—though not for too long (after all, most video content on Snapchat and other platforms only lasts mere seconds).
Video is also central to Snapchat for business. You can use video story advertisements to reach new people in the discover section. And you can share regular video updates to keep followers in the loop.
Learn how to create attention-grabbing videos on Snapchat.
#4 Snapchatters Are Ready to Buy
One of the best ways to use Snapchat for business is to take advantage of its in-app shopping function. If you have products for sale online, put them on Snapchat, and wait for users to click the buy button.
While other social media platforms are also offering in-app shopping, Snapchat users are especially keen to shop and share their purchases.
#5 It’s Still One of the Most Popular Apps
Snapchat has been around for years, and while its popularity has faded somewhat over time, it’s still one of the most popular social media apps in the world.
Even as big players like TikTok gain attention, Snapchat is still more popular among young users. And these users are very engaged, checking Snapchat an average of 30 times a day.
With so many loyal Snapchatters, your business would be remiss to not have an account.
Ready to Start Your Business Snapchat?
Snapchat can be a valuable social media tool for your business.
If you’re ready to engage with younger followers and make viral filters and video content, create your own business Snapchat account.
What other apps are you missing out on in your business? Find out by reading our latest articles on digital apps!