For business owners, a website can be a storefront for their business. Just like how a store’s location influences customer reach, a website must rely on a dependable web host provider. Web hosts can be your best friend or enemy as data breaches, digital transformation, migration difficulties, high costs, disaster recovery, and more issues occur.
Businesses can’t avoid every problem, but taking precautionary measures to minimize future issues is wise. You don’t need an army of IT professionals to do this either!
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Follow this guide to spot a bad web host provider from a mile away.
Proceed if it’s Free
A sign of good faith in a web host is whether or not they offer a free trial. A free trial means the company is aware of the uncertainty a business may face during initial stages. So they set up their services as a testing ground for a customers’ needs. It’s important to be familiar with what you will pay for, so you should try out every feature to know exactly what you’re getting into.
This also the time to assess how user-friendly their service is. If the interface allows you to update your content, track visitor activity, and otherwise manage your website easily, you will probably avoid a few hassles in the future.
Research Prices and Features Before Purchase
Who doesn’t love a good deal? Research web hosts preferred by other business owners. This means comparing hosting features and prices in the context of similar business owners already using their services.
Three Questions to Consider:
- What are my needs?
- Is the web host price too high or too low compared to their competition? If so, why?
- Are there better options?
Since a web host wants your business for the foreseeable future, they should display their features with those questions in mind. Websites like GreenGeeks offer multiple hosting options, but others do not. Pay attention to what each choice offers to its customers.
No system is fully immune.
Cybersecurity is an essential factor when choosing a web host. Whichever prospective host you’re researching should have strong security track records.
Look out for these keywords to make sure they offer:
- DDoS protection,
- Web application firewall, and encryption.
- Backup & Restore
- Spam & virus protection
Companies have lost customers, money and worst of all, their reputation. So if this seems a little too technical, contact the web host and ask why their security measures are state of the art.
Friendly and expert service reps should help a business when needed, a lot of the time this is a deciding factor when choosing a service. Always consider customer support!
Can The Host Handle Your Growing Business?
Every successful business owner knows it’s important to plan ahead. A web host should follow this same standard so they can scale with you.
If you anticipate a significant jump in sales, additional server capacity is a necessity.
A good web host will provide uptime guarantees. Uptime refers to the amount of time that your website is accessible to visitors and potential clients.
The two primary uptime questions to ask:
- Do they guarantee 99.9% uptime services?
- Is there an uptime tracking feature? (to verify uptime guarantee)
In short, the higher your uptime score is the better.
So You Found a Good One?
A good web host can make all the difference in the world. A plan with your needs in mind is half the battle, the other half is an optimized page ready to handle your business with minimal effort on your part. Always remember the aforementioned principles when maintaining your business.