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Own eCommerce Or External Marketplace On The SaaS Model – What To Choose?

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People are getting biased with the online market place. To save time and find the best product within their budget, the customers are always looking to buy products online. Unlike traditional stores, the online market place offers better pricing and gives you diversified options to choose the right product. But when it comes to business owners, they often become confused with the concept of e-commerce and the external market place on the saas model.

E-commerce platform

The traditional e-commerce platform allows consumers to buy the product directly from the company website. Though this is a very popular medium to start a new online venture, things are changing fast. It is nearly impossible for the small to medium size business to offer a wide range of products to their clients based on this model. Though it limits the number of products, it has also a higher conversion rate. For instance, consumers can browse through selective product and they don’t have to brainstorm to purchase a single product.

ecommerce-vs-marketplace

The external market place on SAAS model

SAAS stands for Software as a Service. Many companies and startup business owners prefer this model as it allows to work with multiple parties. Let’s say, your company is selling electricity products which are based on a high voltage line. So, it’s very obvious, you will not promote the product which is associated with low and medium transmission volatile. But on the SAAS model, low, medium and high transmission business owners to promote their product in the same market place. But this gives the users a unique chance to explore more products that eventually expand their business. Though it promotes multiple brands at the same time, still it is one of the most efficient ways to boost your sales.

Know your requirements

Before you start working on the eCommerce Web development project for your business, you need to know your vision. Are you looking to promote your business as a unique brand? If so you must work hard to develop your eCommerce site. It will help to promote the brand identity and improve your sales slowly. But those who are looking to penetrate the market in exposure with the popular brand must go for the SAAs model. But both of these systems have their pros and cons. You need to find the best-suited model for your business need.

Software development cost

You must consider the software development cost when it comes to budget. For instance, if you work with your eCommerce project, you don’t have to spend a huge money to develop your place in the online market place. But make sure you are developing the project via skilled programmers. If you work with low-end developers it won’t take much time to turn the project into a mess. The skilled programmers know to deliver high-end products and satisfying user interfaces to the customers. On the contrary, those who are looking to secure a quick start should go for the SAAS model. Based on the budget and plan, you should develop the software.

Use the both model

At times the popular companies love to use both models to gain maximum exposure in the online market place. For instance, think about the famous iPhone. Do you think Apple is selling these flagship phones via their websites only? If you browse Amazon, eBay you can expect to get the latest model iPhone at a very competitive price. The prime concern of any business is to promote brand identity and ensure maximum sales. For this very reason, some big companies often use this two methods to boost sales. But at the initial stage, it might be extremely expensive. So, know your requirements and chose the best-suited model.

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