Creating comprehensive blog posts for your website takes a lot of time and effort, so it’s well worth taking a few extra steps to make sure you get the greatest SEO benefit possible from your hard work. Implement the following steps – both for your new blog posts and going back to update older ones – and you can expect to receive more high-quality traffic and leads, and better rankings as a result.
Choose your keywords with care
Brainstorming topics and keywords can feel a lot like guesswork, but it doesn’t have to. Tools like Moz, SEMrush and Ahrefs provide a host of useful features, including keyword research, which can help you plan your content more strategically. Ideally, you want to pick a main focus keyword with a high search volume but low competition. This will be the main focus of the blog post you write.
Then, you want to incorporate some related or LSI (Latent Semantic Indexing) keywords. Using these in your post increases the chances that someone wording their search query slightly differently will still be directed to your content. The simplest way to identify LSI keywords is to enter your focus keyword into a Google search, and scroll down to the bottom of the page where the ‘searches related to’ box appears. Remember not to ‘stuff’ your content with either the focus or LSI keywords, but to use them only where it makes logical and grammatical sense and adds value for the reader.
Write a great title and meta description
While there’s some disagreement between SEO experts about whether meta descriptions are as important to search engines as they used to be, they’re still the description that your potential readers –i.e. people – are going to see, and for that reason alone it’s well worth spending a little time getting them right. Make sure it provides a clear insight into what your post is about, keep it under 160 characters (anything longer will be truncated automatically) and that you mention your focus keyword early on.
A catchy, descriptive title is another must. You want it to succinctly describe what the blog post is about, while also enticing readers to click through and find out more. Including emotive words like ‘best’, ‘top’, ‘ultimate’, ‘amazing’ etc. – if they fit the subject matter, of course – is a good way to do this.
Add graphics, audio and videos to your posts to make them more engaging
Including relevant images, videos, infographics or audio between paragraphs in a blog post makes it a richer experience for your readers, and also helps the piece rank higher with search engines. If at all possible, you want to use original content that you own and have created. If you have a lot of photos, for example, creating a simple slideshow-style video, uploading it to YouTube and embedding it in your post is a great way to provide a richer experience without slowing down your load speeds – as might happen if you used the original uncompressed images in a gallery. When you use images, make sure you optimize them for SEO.
While spending a huge amount of time creating one massive blog post (or long-form content) certainly does add value in terms of SEO, there’s also a lot of evidence that posting shorter content on a regular, sustained basis greatly increases the amount of traffic you can expect to receive. Of course, the best results will be achieved if you can manage to do both! Having a schedule and sticking to it also means you’re less likely to leave your blog sitting without updates for weeks on end accidentally. Also check the article before posting either they will be published on any other website. You can easily done this work through Edu Birdy plagiarism checker tool.
If you don’t have the time, resources or discipline to stick to a posting schedule, partnering with an SEO company that has a dedicated team of writers to take up the slack is definitely a wise investment, and will take the pressure off of you.
Link to other relevant content
If you’ve mentioned a related topic in your post which you’ve covered in greater detail previously, it makes logical sense to include a link to that content. This is called internal linking and allows search engines to get a more holistic overview of the information available on your site, as well as encouraging readers to spend more time clicking around and exploring what you have on offer. Don’t just link your new posts back to older ones though – go back and include links to your new content in older posts as well where it makes sense to do so.
External linking –linking to other websites and resources – is another important aspect of creating useful and informative content. By providing these kinds of links, it becomes obvious to search engines that you’re really trying to educate and inform the reader and help them find the answers they’re looking for. And that, after all, is what search engines are all about!