Hard work is needed when it comes to play with the Instagram for marketing, however all this hassle means that your efforts for Instagram marketing for holidays require to be on a point – you are required of creating the highly alluring posts, using the attention catching hashtags, and holding the captivated contests on Instagram. But, question is: how to know what works best for the audience? The perfect time is now to check your measuring the Instagram marketing performance.
During your marketing season, you have been focused on the sales and engagement. Now, when evaluating the performance, you should be figuring out the level of promotions and the successful campaign you made. Most of the marketers used to give up on the social media marketing and carry out the online promotions as they don’t catch a direct connection between revenue, engagement and promotion. Main reason is that there exists no proper analysis.
So, following is the step wise guide about how can you check your performance after you have done your marketing efforts.
Step 1: Collect the data
You are needed to collect all the important data before you start to find out which of the marketing efforts can be most successful on Instagram. The data like follower count, hashtags used in the posts, URLs used in the profile, and the amount of comments on the post, is quite important. If you didn’t track this data from your profile throughout a year, don’t get panicked! You can easily get this from the business insights and posts of Instagram.
Step 2: Identify the benchmarks
After collecting all the required data and creating the data points each month for the analysis, you must recognize some figures to be served as the benchmarks. Benchmark is a figure through which you compare the performance over the time.
This depends on you that which benchmarks you choose. Few notable figures for using as the benchmarks are:
- The post engagement each month on average
- Your revenue each month on average
- The growth of the Instagram Likes & Followers each month on average
- Your conversion rates each year on average
- The subscribers acquired on the new newsletters each month on average
These are the figures which are directly connected to the sales and engagement, but each one of them is very specific.
Step 3: Set the goals
So, you have got all the necessary benchmarks, and now you can utilize these figures for establishing the goals. These figures are also sometime referred as the grail numbers (like the holy grails, or you can say the final aspiration figures). It may look strange to set the goals while you are going through the process of analysis, but the goals serve as the additional benchmarks which can be used for measuring how far have you gone in your marketing efforts from your original goals.
Set the realistic goal numbers for yourself. Set the benchmark first as it will be more helpful, as it is the reality based number, having an actual time or date. The goal number must be achievable, even if you have not achieved it still. The main objective of having these goal numbers is to measure your marketing performance on Instagram. If you keep them very high, you may not able to see much of it being paid out.
Step 4: Search for the correlations
You may have known to the phrase; correlation can’t be a causation. And it is a fact: only if two points get related doesn’t show that one is caused other to happen. But, searching for the correlations – for example, as you have launched the promotion and you have noticed a spike in the followers, sales, visits or engagement – can give you an initial point about how far the marketing efforts have been synced with a notable progress towards the goals.
As you have got the goal numbers and the benchmarks, now you can dig down more and notice the data which collected during last one year. Again, use simple analysis. Take notice of data of each month separately. In this way, you would like to look at each number particularly which corresponds with the benchmark.
Step 5: Apply an analysis to the Instagram marketing!
Excellent! You have got few correlations between the marketing efforts on Instagram and the progress to the goals which you have set. Well, how this information can be helpful now? Use this data for supporting the marketing decisions in future, like for deciding whether you will buy Instagram followers UK or not, choosing the kinds of promotion you will run, the content of the posts, the hashtags which you would use in these posts and much more. Once you have reached to the conclusions, it will be easier for you to see the main factors which made your growth go down or up.