It is likely your business isn’t 100% satisfied with the number of sales it is generating. This is the best attitude to have, as generally speaking, there are always improvements that can be made to maximize revenue.
To ensure your company’s long-term success both on and offline, you will need to adopt proven strategies that will allow your business to considerably increase its profit margin throughout the years.
Check out the following three marketing tactics your business should follow to boost your sales in 2019.
#1 A Google Maps Marketing Strategy
By your business employing a Google Maps marketing strategy, it could lead to both considerable engagement and an increase in sales.
The proximity of a company’s address to a search engine user’s location is a local search ranking factor, which can help your business to significantly grow its customer base. Google Maps also recently updated its algorithm to help customers locate a business based on the customers mode of transport.
There are numerous ways to create a powerful Google Maps strategy. These include:
- Optimizing your Google My Business listing
- Including compelling images
- Responding to client reviews
- Adding business promotions
If you are unsure of the best practices to follow, enlist the services of experts to help you create powerful Google Maps local search ads that can increase your outreach effectively. You will appear in the right search queries, and can immediately benefit from it as a result.
#2 Prioritize Mobile
As you are more than likely aware, you need to develop a mobile-friendly website to avoid penalization in Google. There are, however, other ways to utilize mobile to grow your company’s sales.
For example, you could send text messages directly to your target customers, which reportedly offer a 99% open rate, which is higher than email marketing.
You also could send exclusive mobile-only coupons directly to a person’s smartphone. Try to be as strategic as possible; utilize the fact that customers will likely be open to offers and deals if they are easy to access with minimal effort on their part. Mobile marketing is changing the way businesses market to customers; don’t get left behind and capitalize on this to stay ahead of your competitors.
#3 Referral Marketing
Referral marketing, also known as word-of-mouth marketing, is still effective in boosting sales. This tactic allows you to deliberately influence the word-of-mouth process, as you can encourage past customers to positively promote your brand to their friends, family members and colleagues.
Get customers on board by providing them with a discount, free product or a monetary amount in return for a glowing recommendation that can help your business to secure a new customer. Once you have developed a compelling referral program, promote it to your audience. Otherwise it is unlikely anyone will join. Treat a referral program like a product. Send it to your email subscribers, promote it across social media, and send a promotional message directly to your past customers’ smartphones.
Aim to create a referral program landing page on your website for customers to learn more, as this can immediately show to potential customers that you are a trustworthy brand. Potential customers will be able to see first-hand the positive feedback from previous clients and will be more likely to use your services as a result.