The world of online marketing and advertising is incomplete without the term ‘landing pages.’ It is a word that is most commonly thrown around in digital marketing departments and their meetings.
In simple terms, a landing page is the first page where a visitors lands after clicking on a link. The page could be the home page, blog page, or product page.
When it comes to digital marketing, a landing page is a page that is designed to run an online campaign. It is the page where you want to receive the traffic generated through your digital marketing strategy.
In the earlier days, the digital marketer had to sit with the developer and conceptualize and test the landing pages. These days, it has become much simpler with tools that allow you to create highly-functional and aesthetic landing pages. That, too, without any coding experience!
Let’s look at two such tools – Leadpages and Instapage. With a deeper understanding of Instapage vs Leadpages, you will be able to decide the better tool for your needs.
Ease of Use
Primarily, both of these tools are easy to use. However, Leadpages is a bit easier for beginners or for people who do not have any design experience. It allows you to select from a large variety of templates and design the page to your liking.
Instapage, on the other hand, offers a lot more customization. Apart from the templates, it also allows you to build a page from scratch. However, you need advanced designing skills to be able to work with these features.
Page Builder
Leadpages has an easy-to-use page builder with a plethora of features. For instance, you can drag and drop to add headlines, videos, timers, etc. on your landing page. It is so simple to use that even a beginner can create a brilliant landing page within a matter of a few minutes.
However, professional designers may find the Leadpages page builder to have certain limitations. For instance, they may want to design a different template for the sake of making it unique.
On the other hand, you will need some time and practice to design your landing pages comfortably on Instapage. It is better to use if you have prior designing experience. However, once you become comfortable, you will realize that it is much more powerful.
Moreover, Instapage allows you to insert HTML and CSS into your landing pages and customize them as per your needs. In short, you can enjoy much more flexibility with this tool.
Templates
Leadpages offers a variety of templates that you can use to get the right landing page. Moreover, each one is designed around a specific goal, like inviting the visitors to a webinar or subscribing to a newsletter. You can select a given template for a clean and well-designed layout.
You can also sort the available templates in the sorting order of better conversions. When you do this, the tool will present you with templates that have given better results in the past.
Leadpages offers around 130+ templates. You also get a feature to choose the template as per your industry and niche. If you are not satisfied with their selection, you get the option of buying from a library.
Instapage offers a broader range of templates and has more than 200 of them. Apart from these, you can also use third-party templates, or create pages of your own.
The best part is that you get a variety of templates for your selection. You can either choose a blank one or fully-designed templates for your use. Like Leadpages, Instapage also allows you to use templates based on the niche and conversion rates.
Widgets
In simple terms, widgets are small components that you can add to define your page. A few examples are text, video, images, and countdown.
Leadpages offers 18 different types of widgets to make your landing pages highly-functional. Moreover, each widget allows you to customize certain aspects to enhance the overall usability.
Leadpages also offers a unique widget of checkout if you want to sell simple digital products on your landing page. At times, you may have to create a landing page to sell an online event. In these cases, Leadpages are the right solution for you.
On the contrary, Instapage offers only 13 widgets. They may not be enough if you are looking for something specific.
Responsive design
As a digital marketer, you want your landing page to be responsive. The page should render well in all devices like laptops, desktops, iPads, and mobile phones.
Prima facie, both the tools, can help you build responsive landing pages. However, Instapage offers more control as compared to Leadpages.
The main difference is that Leadpages doesn’t allow you to edit the design in the preview page. You will have to make the changes and then take a look at the preview. It may take a lot of back and forth and waste your time.
By contrast, Instapages give you complete control over the mobile version of your landing page. Secondly, you can also control how the mobile version of your page looks. Instapage is your best bet if you need specific controls to manage high traffic.
Pricing
In the end, most things boil down to the budget you have. And choosing the right tool for building landing pages is no different.
Leadpages offers three plans – $39/month, $79/ month and $321/month. All these plans allow you to use different functionalities. Needless to say, the most expensive one will come with maximum features.
Instapage Pricing is a bit on the costlier side and offers two plans. The first plan comes at $199/month if you take an annual subscription. The second is the enterprise plan, which can be customized as per your needs.
Conclusion
Leadpages and Instapage are both great tools for building your landing pages. If you have some design experience and want more control and flexibility, Instapage may be the right option for you. Leadpages is your friend if you want to create landing pages fast and with limited design experience.
