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Is It Safe to Buy Backlinks In 2021?


If you are an experienced SEO specialist or are developing your own business now, you most likely know how essential it is to improve the domain rating. And one proven way to get things done is to buy backlinks.

However, to ensure the links will do their job instead of causing a rank loss, they must be accurate and high-quality. And this is where the questions emerge: What are the benefits of buying backlinks? Is it safe at all?

In this article, we will do our best to provide you with all the accurate information regarding the topic.

Buying Backlinks. What to Consider 

First of all, let’s remind ourselves what backlinks are. To be short, a backlink is a link that leads us from one website to another. If you, for instance, link to someone’s site, they will have a backlink from you and vice versa.

We can buy backlinks in many ways depending on what we are doing it for or how we do it.

Generally, the significant forms of backlinks buying are the following:

  • Guest posts
  • Product reviews
  • Sponsored posts
  • Buying a link if we want another website to mention us/our site
  • Niche edits

But no matter the form, the purpose is the same: to drive more traffic to the website.

And here comes the huge temptation, especially for those who just started developing their site, of going to a black hat SEO service or copywriter for building backlinks. However, we encourage you to avoid that scheme by all means, and here is why.

  1. Black hat SEO methods and strategies are hazardous and far from being ethical.
  2. Moreover, such an approach will most likely have an opposite effect. What we mean is that instead of boosting your website’s rankings, they can, after a while, bring it down.
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See, when you go for black SEO services, they usually link your site to a bunch of low-quality sites that can be spam or even inactive. They are simply cheating on the search engines, but it can’t last forever, and sooner or later, the truth will clear up, and your website rankings will radically decrease.

This approach is relatively quick, that’s true, but it’s not worth risking.

Instead, it’s safer (even though more time-consuming) to buy backlinks from a white-hat SEO. That, the rankings and links will only be based on trusted websites.

How to Buy Backlinks If You’re Not Yet Famous

This is the crucial question if you’re at the very beginning of your path of arranging the domain authority. How do I build those well-working backlinks if nobody knows me?

Don’t stress; several methods can become handy!

Build public relationships

To link to your site, people need to know more about you, and that’s impossible without contacts on social media. Be sincere, intact, and honest when posting; people will start interacting.

In addition, another benefit of being active is that you can start your email list. The bigger it is – the more chances for backlinks. And once it’s big enough, you can host it using one of the services, such as, that offer a free trial period until you reach a certain number of subscribers.

Of course, it won’t boost rankings immediately, but it will create a background for that.

Take content into consideration.

Great content is the core of working with backlinks. If there’s nothing that people want to link to, then there will be no audience! To make your content competitive, analyze the field using online services, such as or, that search for content ideas taking the keyword topics as a base.

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Like that, you’ll have inspiration for creating catchy and compelling texts that have the potential to become better than similar ones in your field.


With such visual support, it is simpler to perceive information. That is why readers love infographics so much, and they love sharing them!

Fortunately, there are a significant number of infographic services, such as that offer free templates for almost any purpose. Simply decide what you need and select the template, charts, and visuals to your taste.

Include external links

How could that be helpful, you might wonder? Well, this is all about a relationship again. If you let the content makers know you enjoyed their content so deeply that you shared it on your site, they will most likely do the same for you.

Leave comments

When you’re commenting on other articles and posts, it is one more way of gaining the relationship that is so necessary for building backlinks.

Perks Of Buying Backlinks

So why would we go for the link building services at all? Well, we can name several reasons that make companies and brands seek them.

It saves time

If you are aware of how the online market works, you realize that your presence on the internet matters a lot to become successful and develop. In particular, it does matter how efficient it is.

And since it takes too much time to develop online from scratch, most of those who own businesses prefer buying backlinks to speed the process up. Let’s agree it is way more reasonable than waiting until everything happens naturally because, in this way, you significantly boost your business development.

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It allows you to focus on the more critical tasks.

Creating and developing a link-building strategy is rather time-consuming stuff. If you draw all the forces to it specifically, you will cut down the time you could spend creating the content or working on your business’s social media.

It brings you the audience.

The audience matters a lot when developing a brand online. And if you decide to purchase backlinks from an adequately established website, you will receive a built-in audience as a bonus!

The more visitors will come to your site, the higher the chances that it will get higher ranks. The scheme is simple; it only matters to place links on the right websites.

Multiple options for purchase

Nowadays, tons of ways exist to get high-quality links. Feel free to select an ideal option that will fit your budget, needs, the scale of the brand, and the audience.

So basically, buying backlinks is entirely safe if you aim at the top lines of the Google search. Even despite the quickly developing and more demanding search engines, having proper backlinks can significantly push your site up.

The only thing one needs to remember is that it is essential to buy links from trustworthy and reliable providers such as service to ensure your site will stand out and reach potential customers. Also, buying backlinks from professional sources guarantees they will meet the demands of the search algorithms that advance yearly.

As an alternative, you can pay a blogger for content that will promote your site and attract visitors.


So is it safe to buy backlinks in 2021? In general, yes, it is. Nevertheless, it’s still necessary to be reasonable and avoid untrustworthy SEO services claiming they can sell you links that will instantly increase your site rating.

Better spend time and effort creating great content, connecting with people, and buying qualitative backlinks from reliable sources.

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