Anyone who’s been gambling for some time can agree that the gameplay feels so different in 2025 compared to previous years. What is the hack? Online casinos like Betway have been taking advantage of tech innovations to position themselves rightly before their target audiences. It’s actually part of the reasons fueling the industry’s rapid growth.
According to Grand View Research, the global online gambling market has already exceeded $78.66 billion and will hit $153.57 billion by 2030. That will be almost a two-fold increase within just five years. Remember, modern players know precisely what they want from these gambling sites. Besides just spinning the reels conveniently, they want seamless payments.
Websites should also offer easy experiences and load quickly; otherwise, players may never remain loyal to them. And don’t forget that humans rarely keep quiet about negative experiences. A good number will talk to their friends about them, which may negatively affect your brand reputation and give competitors an edge. It is no wonder platforms like Betway are taking advantage of contemporary tech trends to strengthen their hold on the market.
Aligning with the era of mobiles
It’s not surprising that people use mobile phones to do almost everything today. Whether paying bills or immersing yourself in a favorite casino title, these devices offer an unmatched level of convenience. Mark you: About 77% of customers consider convenience a crucial factor in their shopping experience. Imagine an experience where gambling is just at your fingertips. Of course, most people will love such encounters, explaining why over 80% of gambling in most places happens on mobile devices.
Given the casino industry’s competitiveness, no forward-thinking brand would want to miss out on this trend. After all, why should players have difficulty exploring your website in such an age, where technology has really advanced? There’s no reason why your website should misbehave just because a user switched to a device with a smaller screen size. To avoid such scenarios, operators like Betway are turning to responsive websites.
The exciting part of these websites is that they can automatically adjust to fit multiple screens. This eliminates the need to continuously zoom or pinch clunky websites, ensuring players can engage for longer durations even when using mobile phones. Interestingly, responsive websites can be excellent tools for increasing competitiveness, as they can encourage return visits of up to 74% because of their mobile-friendliness.
Staying ahead of cybercriminals
Ensuring online safety is a non-negotiable part of today’s business world. Just a slight mistake could cost businesses significant losses that may need a lot of time to recover. In the US alone, about 66% of consumers have confirmed they won’t easily trust a breached company again. Such resolutions are not strange in the online casino industry, which has become a prime target for many cybercriminals.
According to CyberDB, about 70% of online casinos have recently reported experiencing cyberattacks. This percentage could continue increasing, given that customer data could become increasingly available as more people join the sector. At the same time, players have become more security-conscious and only want to interact with brands that pay attention to their online safety.
You don’t want to endure the pain of losing up to 85% of customers, who, according to Exploding Topics, want to do more to protect their digital privacy. In response, platforms like Betway are turning to security technologies like SSL encryption to appeal to this security-conscious population. Two-factor authentication has also become a common way of improving online protection. It works by requiring an extra verification, protecting users even if their passwords are compromised.
Improving payment efficiency
Improving payment efficiency may seem too simplistic until you learn that it can really help improve conversion and retention rates. Looking at the statistics, Testlio attributes a 10-15% increase in conversion rates to optimized payment processes. At a time when tech has really advanced, no one wants to tolerate payment inefficiencies. Too much transaction friction can be frustrating and even cause players to turn to competitors, who are just a few taps away.
Once a player withdraws their funds, they would want to access them in the most seamless way possible. But this can’t happen if you only rely on traditional methods. That’s why Betway and other gambling companies have implemented contemporary options to improve transaction processes. Take PayPal, for instance. With its Instant Transfer option, funds that would take days to be processed can now take minutes.
Such experiences are handy, especially now that the world is gravitating to instant payments. Fortune Business Insights recently conducted a study and noted that the global real-time payment method could jump from $34.16 billion in 2025 to $284.49 billion by 2032. That’s a more than 35% CAGR, a notable jump to make within just seven years. For every business seeking to remain relevant, this is not a trend you want to ignore.
Competition in the casino industry is getting fiercer daily, necessitating operators like Betway to be continuously innovative. And with players becoming super discerning, the need to use tech innovations to cater to their shifting preferences has never been more apparent. Implementing responsive designs, for example, helps ensure you don’t miss out on the increasing number of mobile phone users. Other technologies like SSL encryption and 2FA allow players to engage peacefully, which could result in higher conversions and retention rates among security-conscious populations.
