When it comes to selling products, there’s no substitute for product popularity. A company’s image determines its customer’s loyalty and ability to sell. It could mean the difference between attaining your sales target or falling short of it. That’s why several businesses are investing loads of cash into PR and marketing campaigns to get ahead of competitors.
If you have seen CEO’s launch one successful product after the other one and you’re wondering how they do it, read on. We’ll share handy ideas to help you grow the popularity of your product in 2020 and beyond.
Identify Your Target Audience
The first step in making your product popular is identifying and understanding your demographic. Some of the key facts you need to have include the buyers’ age, the time they are online, locations, purchasing power, and the activities they like. Identifying your audience will save you money in terms of PR and help improve any marketing returns on your investments.
Define Your Goals
For any successful PR campaign, you must have achievable goals, timelines, and a working budget. The goals could range from launching the product, mitigating crises, or even brand awareness. Your budget will determine how achievable your goal is. Timelines help measure the progress and success of your actions. Set timelines for review and evaluation as well as the end of the PR strategy. If you’re not sure how to execute your plans, use the decision matrix recommends the decision matrix.
There is nothing as important as featuring on the first page of any search engine. There are lots of strategies to improve your Google and search engine rankings. Get keywords that can quickly identify your products. Since search engines make use of texts, ensure you add descriptions with keywords to all your images. You also need to constantly monitor your ratings to ensure they always on top. SEO optimization is not a one-time thing.
Leverage Social Media
Social media is a great tool to build better relationships with your clients. It is a faster channel to get feedback and also market your products directly to your clients. There are a ton of options for fostering customer loyalty and engagement. Social Media also provides helpful insights into the direction your product needs to move.
By being conversational, solid relationships are built with your clients. You can also use great graphics to stand out from your competitors. A creative way to build loyalty with your customers is to have giveaways and freebies.
Get an Influencer
Influencers have a massive social media presence and following. Because of this, they can easily review your products and endorse them to a certain market segments quickly. You could have them as brand ambassadors or sponsor some of their content and have them mention you. Consider offering free merchandise and giveaways. By building better relationships with key influencers in your niche, you are almost assured an easier time with PR and promotions.
Gaining product popularity isn’t that difficult. Identify your target audience then define your goals. Once you do that, use SEO, social media, and brand influencers to get the word out.