Over 90% of marketers use social media to gain more exposure for their business. It’s not enough to post content on Instagram, though. If you want to boost Instagram recognition this year, you need a plan.
Otherwise, your content could fall into the background. You could struggle to increase Instagram views and Instagram followers.
Instead, you can use these tips to move toward the top! With these 14 Instagram marketing tips, you can boost brand awareness and recognition. You can keep your business top-of-mind, which could help you generate sales in the future.
Give your business the boost it needs. Get started with these 14 super simple Instagram marketing tips today.
Know Your Target Audience
There are over 3.5 billion active social media users now. Not every consumer cares about your brand or content, though. If you want to successfully gain more Instagram recognition this year, take the time to research your audience.
First, research your customers based on demographics and psychographics. For example, you might want to consider their:
- Age
- Gender
- Location
- Household income
- Language
- Education
- Marital status
- Buying behaviors
- Pain points
- Interests
- Hobbies
- Online behaviors
Consider the other brands your customers are following on Instagram, too. What about the influencers they know, trust, and love?
Researching your audience will help you determine what they already care about. Then, you can use that information to improve your Instagram marketing strategy.
Are you targeting a broader audience? Segment your audience into smaller personas. Then, create content with each group in mind.
Segmenting your audience into groups will ensure you appeal to each distinct audience.
For example, a 40-year-old mother of three kids probably has different interests than a 16-year-old male. If you’re targeting both demographics, you need to consider content for both groups. Where do their interests overlap?
Skipping this step could impact your ability to boost Instagram recognition.
Create High-Quality Posts
Once you know who your customers are, you can create content based on their interests.
Try to focus on quality over quantity this year. Otherwise, you might struggle to draw an audience’s gaze with bland images. Start putting more effort into your photography.
For example, make sure everything is in focus. Consider your lighting, too. Posting aesthetically pleasing photos can help you generate more Instagram likes.
You don’t have to take all of your Instagram photos with your phone. Consider taking a few professional shots every month. Then, use a scheduler app like Hootsuite to post them on Instagram later.
Tell a Story
If you want to generate more Instagram followers and likes this year, look at your captions. While Twitter has a character limit, Instagram doesn’t. Use that to your advantage.
Consider writing longer captions to encourage people to linger on your posts. Try pairing stunning images with an interesting story. Storytelling can help you better engage your audience.
Storytelling can help people learn more about you, too.
Use storytelling to establish your experience and expertise in the industry. You can gain more credibility, which could help you gain Instagram recognition. Consumers will come back to your posts in the future to learn more.
Make sure the story you tell is relevant to the image you post, though. Otherwise, people will keep scrolling.
Consider Your Brand
As you develop your Instagram marketing strategy, don’t neglect your personal brand. Establish your brand before you start posting.
It takes about six impressions before you start building any brand awareness. In time, that awareness can become recognition. Consumers will begin to recognize your brand on sight.
In order to build recognition, you need to maintain consistency.
Consider every element of your brand, including your:
Voice
Tone
Personality
Logo
Color palette
Imagery and photography style
Text styles
Try to keep these elements consistent as you post on Instagram. You might want to use a consistent filter, too.
Try to develop a theme within your Instagram feed. You can stand out and draw more people to your posts.
Remain Authentic and Unique
If you want to gain Instagram recognition this year, focus on remaining authentic yet unique. There’s a fine line between the two.
Authenticity can help people connect with you. Try to avoid staging every post. Otherwise, people will think you’re fake.
Instead, remain humble. Let people see the real you.
As you start posting, find ways to remain unique as well. Put a spin on something traditional. You’ll have an easier time standing out from your competitors.
Focus on your unique value proposition as you start planning your posts. You can increase Instagram views, stand out from the crowd, and gain more likes.
You can also get free instagram likes here.
Invite Guest Posters
You don’t have to gain Instagram likes and followers on your own. Instead, consider collaborating. Collaborating can help you reach a broader audience.
For example, you can invite someone to take over your account for the day.
You can also have an influencer talk up your brand. Influencers already have a strong following. You can leverage their existing credibility to boost your own.
If you can’t find an influencer to work with, that’s okay! Consider user-generated content (UGC) instead. UGC can show wary consumers that people already love and trust your brand.
Demonstrating your existing brand trust can help future customers trust you.
In time, brand trust can become brand loyalty. You can retain customers, boost your retention rate, and improve your ROI. Improving your Instagram recognition could set your business up for success!
Consider Your Hashtags
If you want to expand your reach on Instagram, consider the hashtags you’re using.
First, create a branded hashtag. You can use your branded hashtag to find UGC to post later.
Then, research the hashtags your competitors are using that are relevant to your industry.
Don’t stuff your posts with irrelevant, broad hashtags. Instead, focus on hashtags that will help you reach your target audience.
Don’t go overboard. Avoid using the same combination of hashtags with every post, too. Instead, use hashtags that are relevant to your content.
Are you trying to reach more local customers? Consider adding location-based hashtags within your posts.
Remain up-to-date with hashtags that are currently trending within your industry, too. You’ll have an easier time reaching your target audience. You can increase your chances of getting featured as well.
Then, more people can find your posts while browsing through the hashtags they follow.
Tag Your Location
Don’t box yourself in by posting photos in a single location. Instead, get around! Post from different locations in the area.
Then, add a location within your post.
Users can filter posts by location to find posts that are relevant to their location.
Encourage your customers to tag your store, restaurant, or location when they post, too. That way, people can see posts that are relevant to your business.
Offer Transparency
Consumers are wary about which brands they can trust. If you want to boost brand trust and Instagram recognition, offer transparency.
For example, you can give consumers a behind-the-scenes look into your business. They might feel more comfortable after learning about your brand as a result. Then, they might feel more inclined to shop from you in the future.
Use Video Content
Video content started gaining more popularity in light of COVID-19 and social distancing. Today, more brands are using videos to engage their customers. Use videos to gain more Instagram likes and recognition this year.
For example, you can create a company culture video or Q&A session.
Try to go live more often, too. Live Stories can help you engage your customers.
Stories can also help you leverage the fear of missing out. People will want to see your content before it disappears.
Follow and Engage
You can also gain more Instagram recognition and followers by following others.
Look for influencers in your industry. Follow them and encourage them to follow back.
Try to engage your Instagram followers, too. For example, you can host a contest or post quizzes and polls in your stories.
Consider Your Schedule
Take a look at your Instagram Insights. When do your posts gain the most engagement? Consider adjusting when you schedule your posts.
You could maximize engagement and gain new Instagram followers as a result.
Host a Contest
You can also boost engagement by hosting contests.
Encourage your followers to tag their friends in the comments to apply to your contest. You’ll reach more potential followers and generate more engagement. Meanwhile, brand awareness will grow as more people see your posts.
Adjust Your Captions
Take the time to consider your captions. If your captions aren’t interested or engaging, people will turn away.
Try asking questions within your comments. You can also use call to action language, such as “double tap if you agree.”
Experiment with different caption styles to determine what helps you engage your audience.
More Likes, More Love: 14 Tips for Generating Instagram Recognition
Gaining Instagram recognition doesn’t have to feel like a challenge. Instead, give these 14 tips a try. With these tips, you can increase Instagram views and followers with ease!
Your brand awareness and recognition will rise, helping you reach more customers!
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