How can I optimize my website for search engines (SEO)? Is SEO worthwhile? Do search engines really matter to the growth of my business?
The benefits of organic internet search ability should not be overlooked by businesses looking to grow through digital marketing.
Are you looking for professional SEO services? Pearl Lemon is a top notch SEO agency here to help you.
For businesses that are motivated to reach their target audiences and increase visibility through search engine optimization, we explore 5 significant benefits.
Organic discovery and traffic from high-quality sources are increased with SEO
Search engine optimization, which results in increased traffic to a website, has numerous benefits. SEO is customer-centric and hyper-targeted. SEO can help reach the right customers via targeted search queries by delivering relevant search results to your web pages.
Users who are seeking your services already find your website through organic visibility, so they don’t need you to try to entice or convince them.
The ROI of SEO is impressive
It is often a priority factor in marketing channel evaluations, if not the most important. An SEO strategy that delivers impressive ROI takes time, but a high-quality one does so in the end.
Nearly 12% more leads are closed through search engine marketing than through traditional marketing – but if your website doesn’t even appear on the second page, or the third, or the fourth, it’s unlikely you’ll get leads.
However, third place Google listings are visited by 33% of all searchers. For a large number of companies, SEO results in an increase in website traffic and revenue that directly correlates to their SEO visibility.
Credibility & Trust are Improved by SEO
Potential clients are more likely to trust you if your website appears on the top of a Google search. Several factors affect Google’s ranking of websites, including content quality, page response time, and mobile friendliness.
Users expected these signals, even if most consumers do not consider them.
Relevant and valuable content should be delivered first by Google. Users rely on its algorithm. Seventy-five percent of users do not proceed to the second page implicitly.
Visitors establish trust by viewing high-quality products or services that have authority on search engines.
SEO Promotes Your Business 24 hours a day
We continue to work on search engine optimization after work hours. Paid advertising disappears once a budget is exhausted, but content does not.
With SEO rankings, your website can be promoted 24/7, allowing your business to benefit from the (at least) 65,000 searches performed by Google per second.
A third reason search engine optimization is unique is that users find you when they search – not when a billboard appears out of nowhere.
SEO targets marketing funnels
A content marketing strategy that targets all stages of the customer journey with distinct content types. Even though content such as this won’t convert in the beginning, it raises brand recognition and loyalty – traits that lead to conversions.