Each business aims to acquire an additional lead that will turn into another loyal repeat customer. Not every company achieves these goals because the strategy fails, and the client loses interest, choosing to walk away.
Instead of recovering that loss in order to retain the business, the process gets in the way, and the customer is lost.
A sales funnel email sequence works seamlessly to avoid the possibility of consumers getting lost; it goes from start to finish with no obstacles guiding the customer directly to conversion with a nurturing precept.
It’s the steps an individual takes to go from a prospect to a customer along the email marketing path.
A schedule is predetermined to send out this sequence of emails to leads meant to help convert them to customers. The sort of goods or services will determine the sequence length. Let’s look a bit more closely at email marketing funnels as a strategy for your company.
How Does An Email Marketing Funnel Strategy Work
As marketing strategies are concerned, data is a driving force in the success of a business. Any bit of information a company can gather on a prospect will help align marketing and the customer persona, allowing the potential for conversion.
In saying that, email is a component of a person’s data capable of helping a company generate revenue and enhance its sales. Snagging a lead’s email gives you the chance to market to that person, but obtaining those details is not straightforward.
With much competition vying for lead acknowledgment, those who are able to establish an email list will have engaged much time and effort into the process, making it essential to then cater to that hard-earned prospect providing value from start to beyond the point of conversion. Open for details on creating email sales funnels. And then look at each step of the email marketing process.
Lead magnet delivery comes in at the top of the funnel
Web users aren’t as ready to provide their email to every site requesting the addresses. No one wants to increase the volume of spam inundating their inboxes. If you offer a subscription, there needs to be a reason for the prospect to want to add it to their contacts; it needs to pass the “litmus test.”
The client will want to know, “what’s in it for them?” That’s where you bring in the “lead magnets.” An email lead receives the exclusive resources after providing their details.
As a business, these are what you offer a client to draw them in to subscribe to your email list so you can then market to that client moving forward. A lead magnet should:
- Offers exclusive content not readily available on the public site; it will pique curiosity
- Could solve a challenge the target prospect is having, creating a desire to provide their email to learn more information
- Promotes the business functionality and is relevant to the issues your business attempts to resolve
- These are actionable, valuable ideas; stay away from generalisms or vague advice
- Simple to consume, incorporate, created to be engaging albeit straightforward setup, i.e., videos
Usually, new subscribers will receive promotional offers and exclusive deals from eCommerce businesses.
With all stages of the funnel, there will be product recommendations
A prospect will be more likely to convert if the buying process is easy. When a website is not user-friendly but instead overwhelms or confuses, it becomes discouraging.
When a company recognizes the customer’s persona and can offer suitable product suggestions, the client shows their gratitude by buying. Visitor behavior can be tracked and understood by leveraging site analytics to help determine product recommendations for every client.
If you see one person watching specific promotions, recommend deals that are happening now. You can also garner higher revenue when suggesting a cross or upsell. Each time an order comes across, send an email about upgrades or other similar items.
Loyalty programs fall at the bottom of the funnel
Loyal customers who continue to return for services are crucial to any company’s marketing strategy since they have experience with the goods and services and can speak for them.
These customers have developed a trust in the brand and the products with no misgivings concerning attempted marketing efforts by the business.
Engaging current and returning customers is more rewarding for business leaders since these repeat buyers will often spend substantially more than the first-timer or the one-time customer on the site.
That’s where loyalty programs give repeat clients a show of gratitude, making them feel close to the brand, special as loyalists.
An offer to reel the client back in
With an inactive lead, send promotional offers and follow these up with a final pitch roughly two weeks later to remind the subscriber of your product’s features and the email promotion. If the client still needs a solution, this will remind them to re-engage.
If these first two emails are ineffective, meaning no response or any sort of engagement, this prospect should be let go. It’s indicated that inactive clients can potentially put you in the category of spam email for other prospects. It’s critical to prune your lists and turn your attention to existing prospects.
The versatility of email marketing strategies is just the tip; these have the capacity to engage prospects with each stage of a sales funnel, making the client feel nurtured, a priority when attempting to convert a prospect into a repeat buyer.
A crucial component of using this strategy is constantly assessing its dynamic and ways to improve it, so it remains beneficial and welcoming to clients, not to mention always providing a substantial degree of value.
People wade through mounds of emails each day. You don’t want to waste their time because they will remember that and you. The only one that will receive a positive outcome is those that offer a solution for their lifestyle and empathize with a current need. When you find a way to do that, they’ll convert.