The rise of social media over the years has had a big impact on many different industries around the world, including the iGaming sector. In the present day, it’s now crucial for social media to be used in business, as it helps to promote brands, reach customers, and establish an online presence. Even if a company is quite small and just starting out, there are many useful tips to find online about how to use social media for small businesses. Tips from sites such as Hootsuite can highlight just how important it is to have a social media marketing plan, to decide which platforms are best to use, and to understand your audience better.
Now that a large percentage of the world’s population has at least one social media account, it’s beneficial for iGaming businesses to utilise different platforms to reach their target audience. Here are just some useful ways that social media can be used for businesses trying to stand out in the iGaming industry right now:
Helps to spread news and updates
With almost everyone being active on social media in some way, whether it’s Facebook, Instagram, Twitter, or Youtube, businesses can discover where their audience is active. For example, if many potential customers are on Facebook, then it’s beneficial for an online casino or sports betting company to create a Facebook business page in order to reach them.
On many platforms such as Twitter, these companies can keep their target audience up to date regarding industry news, events or special deals like New Free Spins No Deposit does – take a look at their twitter channel. Even companies that provide news information and advice on gambling, such as iGaming Business and Safer Gambling Week, use Twitter to share useful news to their followers.
Helps to deliver fast customer service & connect a brand to its ideal customer
The many different social media sites have their variety of audiences and this comes in handy for a brand to connect to its ideal target customer. For example, if brands wanted to connect to a younger audience then platforms such as Instagram might be more useful than Facebook. However, a significant amount of people in this age group might still use Facebook too. If a company wishes to communicate with other iGaming businesses or professionals in the industry, then LinkedIn is a better platform to use for business networking.
A big benefit of using social media channels as a form of communication is that it is a much quicker method of customer service than by email support. It’s crucial to learn and understand how to deliver successful customer service on social media in order for your iGaming brand to create a positive online reputation. According to research, around 71% of customers who have had a good social media experience from customer service online, say that they are likely to recommend the brand to others. Therefore fast and efficient social media support is a must.
Players can get the gambling support & advice that they need
Whether it’s an issue with their online casino account or they need some help with self-exclusion, social media can be used to effectively assist gamblers with their queries. Social media is used as a tool to get feedback from the customers and it can also help them to get the gambling help and support they need. Customers have a wide range of options to use on social media, such as comments and direct messages, to communicate with a business.
Utilising small infographics can also be a great way to promote interesting stats and useful information visually on platforms like Facebook, Twitter, and Instagram. Whether it’s tips on responsible gambling or information on the latest slot games, visual content is a great piece of content to add to news feeds than just simple text.