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Here’s How AI is Changing Web Design


Around 72% of people believe that using artificial intelligence (AI) is advantageous to a business and web design is no exception. AI is offering designers the chance to build visually impactful, functional sites, with tools like Wix and Bookmark generating bespoke designs based on the designers’ wishes. AI is essentially bringing design a little closer to the people, with small businesses in particular being able to avail of these and other assistive tools and lower their expenditure on branding and marketing. Google’s Sundar Pichai called AI “one of the most important things humanity is working on. It is more profound than electricity or fire.” If you agree, read on and discover four ways it might just help your design team.

Visual Search Technology Eases the Shopping Experience

Imagine that your business is a fashion store selling a plethora of outfits. An online user may have seen items similar to those you stock abroad, or even at a nearby mall. Visual search technology allows them to upload an image of the items they liked and match it to similar items you sell. The user might find something almost identical, or simply ask for suggestions for items bearing similar cuts, colors, or materials.

Coding Improves Testing

AI can be used to speed up both development processes and the quality of applications

through the integration of AI with Integrated Development Environments IDEs). The latter combine various stages of design — including code writing, debugging elements, and building in one platform. Web design by On the Map and other professional design services focus h4ly on aspects such as identifying vulnerability and coding quality. These tools can make this task easier for design teams. Those who are just starting in coding, meanwhile, can use them to work from a smaller code base, thus reducing potential vulnerabilities.

Chatbots and Design

Around 95% of consumers believe that customer service can improve through chatbots, and that may be reason why many well designed webs feature chatboxes offering assistance. Older versions of chatbots presented a myriad of flaws — from awkward language to a lack of sophistication in comprehending and answering queries. Today, chatbots are made with Natural Language Processing (NLP) models that simulate conversations that can adapt to spelling mistakes and different regional modes of expression.

AI and Analytics

AI enables you to sieve through reams of information, processing literally millions of data points, providing deeper insight into how users feel about your design and on the main changes you can consider effecting. Take the case of User and Entity Behavior Analytics (UEBA). These tools can be used to analyze the interaction between users and the system to determine baselines of usual behavior. These patterns can then enable web managers to identify security issues such as identity theft and other types of attempted fraud.

AI is one of the biggest forces influencing web design. In terms of design alone, it can be used to help beginners intuitively design websites that are visually impactful and easy to navigate. AI can also be used in visual search, testing and analytics. Finally, AI has given rise to more intelligent chatbots that can simulate a genuine, natural conversation.

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