You might already know most of the basics of how to increase traffic to your website. Undoubtedly, SEO (search engine optimization) is one of the best ways to get things done. For as long as you have high rankings in Google, you will be able to generate passive organic traffic to your website.
But often people forget that the traffic itself isn’t valuable. You can have hundreds of visitors every month and never make a single dollar.
That is why you need to think out of the box and find out how you can diversify the traffic that is coming to your site. This article will show you exactly how.
#1 Generate helpful content
Today, people are searching, consuming, and sharing more content than ever. If your goal is to gain traffic and get new leads, you need to produce great content for your blog or website.
If you write original, helpful content, which is relevant to your audience, not only search engines will help your website get more exposure, but also the readers might want to share your blog posts with someone else.
#2 Create email newsletters
Sending out regular newsletters by email is an excellent way to stay in touch with your subscribers. It can also help get traffic to your blog or site. But don’t bore them with lengthy emails. Instead, you can provide links to pages on your website where they can find out more if they want to.
A quick tip: Use professional email signatures with every email you send. This way, you will show the recipient that there is a real person behind all the content you provide. Also, you can include a CTA (call to action) (e.g., “Download our eBook,” “Learn more,” “Go to blog,” etc.) to make it easier for people to access the right content.
#3 Look for active social media groups
Look for the places on social media where your target audience hangs out most frequently. Once you find such relevant online communities, promote your content there.
But keep in mind that if you start spamming, you will get booted and banned very soon.
First, focus on being active in the group, build trust with members, and foster your relationship with the community admin. And only then promote.
Also, don’t forget to always repost your blog and website pages to your profiles on social media to increase the number of people who see your content.
#4 Create review pages
There are some places on the web where millions of people are looking for guidance and recommendations. With that in mind, you should get your site listed on customer review platforms such as G2crowd, Capterra, Yelp, Tripadvisor, Trustpilot, Google My Business, etc. Choose a few that fit the field you are in.
A quick tip: If you want to get your first reviews on these sites, create an email signature for every member of your team, and insert the links to your review pages. Your customers will see the links every time you communicate with them via email.
#5 Use paid ads
All the methods mentioned above can work for you if you need to attract more visitors to your website. The only problem is that if you want to get an impressive amount of traffic, you need to be patient. Sometimes, it takes several months. Sometimes, even years.
If you expect faster results, consider using paid advertising.
With this method, you get the opportunity to reach those who were previously unreachable.
Undoubtedly, SEO is one of the best ways to drive traffic to your website. However, there are more tactics that you can use to attract even more people. Such tactics include generating helpful content, sending out regular email newsletters, increasing your activity in social networks, creating review pages, and using paid advertising. Have you tried any of those yet?
Description: In this article, we’re going to discuss how you can increase your site traffic without having to rely only on search engine optimization.