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How To Establish A Brand Identity On Your Website


There is more to a brand’s identity than an attractive logo and a catchy slogan. If you want to establish your business as an industry leader, every aspect of your website and marketing campaigns must indicate to your customers who they are engaging with.

If you want to develop unique branding that is synonymous with your business, you need to refine your web design. Learn how to establish a strong brand identity on your website in the following article.

Develop a Color Identity

Every successful brand has a color identity, which they integrate into their logo, product packaging, and, of course, their web design. The hues you choose will either become instantly forgettable or will stand out in your demographic’s minds. It is crucial to select a color scheme for your brand, which you must naturally incorporate into your webpages, as well as your social media campaigns and advertisements.

Create a Visual Identity

The images you choose to incorporate onto your webpages will help your brand to create a visual identity. They can ultimately express your company’s personality, which could range from laidback and fun to professional and knowledgeable.

Any photographs and illustrations you add to your website will influence how your brand is perceived, which is why you must choose wisely to avoid confusing your audience.

For example, if you want to evoke a feeling in your visitors, use photographs that convey emotions. However, if you’re going to establish your knowledge and authority, incorporate attractive infographics and charts into your web design. You can do that easily with the help of a WordPress tables plugin.

Keep Your Fonts Clear and Simple

While you can choose many font styles for your website, using too many can be unsightly and can detract from your brand. Rather than overloading your site with different fonts, you must use no more than two styles, which should complement each other and must be consistent with your branding. The typeface you select must also be legible, which will ensure your visitors can easily read your informative content.

Humanize Your Brand

Humanizing your brand can increase your company’s trust and credibility. As consumers will want to know there are genuine people behind your business, you should tell your brand’s story and feature photographs of your staff. For example, you could publish articles that take your customers behind-the-scenes of your organization or corporate events.

If you can prove you run a real, honest organization, your visitors will be more likely to buy your products or services. If you are unsure how to humanize your site, contact a professional web design agency, such as Rogue Media at


If you fail to establish a brand identity on your website, it is likely your target customers could forget all about you when browsing different businesses. It is, therefore, essential to develop a distinctive website, which should reflect your image, values, and tone of voice. As a result, it can increase your trust, credibility, and professionalism, which could convince a potential customer to buy from your company over an industry rival.

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