Search engine optimization (SEO) drives 1,000% more traffic than organic social media. In fact, about 92% of all global traffic comes from Google. Without a strong SEO strategy, however, your ranking could drop.
Consumers might struggle to find your business online as a result.
Here are five essential Jacksonville SEO tips you can use to boost your rankings. With these tips, you can get ahead of the competition. Then, you can draw more website traffic, leads, and sales with ease.
Set your business up for success. Learn everything you need to know to start using SEO in Jacksonville, FL today.
#1 Gather Research
First, take the time to gather the research you need to develop a strong Jacksonville SEO marketing strategy.
Learn more about your target audience. Who are your customers? What do they care about?
Segment your audience into buyer personas. Then, personalize your content with each group in mind. Personalization will help you better appeal to each group’s search intent.
Then, gather keyword research. You can use Google Trends, SEMRush, or Keyword Planner to get started.
#2 Update Your Website
Take the time to update your website as well. Google now uses mobile-first indexing to determine SEO rankings.
It also considers the user experience on your website. Make sure you’re appealing to the Core Web Vitals as you make updates.
#3 Create Content
If you want to succeed with local SEO in Jacksonville, FL, consider your content marketing strategy.
Use your keyword research to create content that will answer any questions your customers are asking. Appeal to their needs and interests.
Otherwise, consider working with a Jacksonville SEO company. They can create your content and boost your SEO in Jacksonville, FL.
#4 Start Link-Building
Link-building will also help you improve your rankings. Focus on three types of links:
- Backlinks
- Internal links
- External links
Backlinks are one of Google’s top ranking factors. These links appear on other websites and send readers to your content. You can start generating backlinks by guest blogging.
Internal links send readers to other pages on your website. External links send people to research and studies on other sites.
These links can boost your dwell times and credibility.
#5 Track the Trends
Make sure to keep up with Google’s latest algorithm changes and trends.
Google introduced about 600 changes to the algorithm each year. If you’re not up-to-date, your SEO marketing strategy might flop.
Try creating more video content this year. Consider appealing to voice searches by using longtail keywords. Otherwise, work with a Jacksonville SEO company.
You can visit this website to discuss your SEO marketing strategy.
They’ll make sure your digital marketing strategy never falls behind.
Boost Your Rankings: 5 Essential Tips for Effective Jacksonville SEO
Developing a strong Jacksonville SEO strategy can set your business up for lasting success. You can reach more customers online and start growing your business. Improve your SEO marketing strategy with these five easy tips today.
Searching for more tips, tricks, and guides? You’ve come to the right place.
Check out our latest articles today for more helpful advice.