In 2019, the way we do business is changing – and fast! For many companies, this means making massive changes in order to avoid being left behind as our world becomes increasingly digital. Digital transformation is a method of reimagining traditional business methods and issues through technology in order to move forward. Although digital transformation can be a game changer for a lot of businesses, it’s a tricky one to master and, can have disastrous consequences if not implemented properly. We’ve put together our tips for ensuring that your digital transformation works – and keeps on working.
People power
First and foremost, when going digital, it’s all about the people. Without a strong team, good communication and commitment to the project, your digital transformation will fail before it’s even begun. Start by looking at the structure of your company in terms of people – from the lower ranks, through management and onto stakeholders. Before beginning, you’ll need to decide who is going to be in charge of the project and, what the hierarchy will be. Next, you’ll need to figure out how you’re going to communicate the project and it’s aims to all employees from the ground up. Although it may seem like some employees don’t necessarily need to know about the project, getting into the habit of practising good, solid communication will stand you in good stead in the long run.
This year’s model
Once you know who’s going to be doing what, it’s time to put together your governance model. A governance model is your blueprint for how the project will work and, is a vital part of any digital transformation. Your model should include the following important points:
- Goals and objectives – it may sound like stating the obvious but, the first step of your governance model is to clearly define yours goals and objectives and communicate these effectively to the team.
- Resource evaluation – this important step is all about finding out how much your project is going to cost in terms of money and manpower and, making sure that you can afford it.
- Process planning – now that you know what you’re aiming for and, how much it’s going to cost, it’s time to start mapping the different stages, or processes, of the project.Training – before you finally launch the project, you need to make sure that each and every member of the team has the tools and training necessary to help it succeed.
From the outside in
When building your team and key personnel for your digital transformation, don’t be afraid to think outside the box – or, in this instance, outside of your company. Many businesses find that outsourcing aspects of the project to external providers can not only lighten the load for the existing workforce but can also add a fresh, specialist aspect to the project. For optimum effect, try using external sources for marketing and use a change management specialist at the beginning of the project.
What’s it all for?
When planning a digital transformation, a lot of companies get so carried away with the exciting new changes within the company that they sometimes forget who it’s all for – the customer. At the heart of every business is the customer or end user; those important people without whom the company wouldn’t exist. At every stage of your digital transformation, you need to remain aware of how any changes will affect your customer – and to communicate these changes if necessary. For a loyal customer, change can be unsettling and it’s up to your team to reassure them that they’ll be receiving the same great product or service – just better.
As we mentioned at the beginning of this article; despite the fact that a digital world suggests a machine-driven force, it really is all down to the people involved. From change management to sales and marketing, the success of your digital transformation depends on a strong team and requires:
- Training
- Guidance
- Communication
- Governance
- Accountability
Without these important things, your project is unlikely to succeed – and could end up costing you a huge amount in money and man hours.