A good brand website is the backbone of any business. It is your virtual showroom or store that can help you operate your business 24×7. After the COVID-19 Pandemic, businesses were forced to start operating on online platforms as lockdowns and social distancing put a curb on physical movements and activities.
For small businesses creating a website has always been a challenge. They have traditionally steered away from operating on search engines or social media. However, the changing needs of the times have necessitated that such businesses establish an online presence.
A good web design and development process can become one of the best investments for a small business. It can help grow sales, reach out to new customers, and create branding and awareness.
In this article, we are going to help small businesses create the best brand website. We are going to do this by speaking to professionals at Exults, the best web development company. They are going to help us list down some of the most common design and development mistakes small businesses should avoid.
List of 5 Common Web Design and Development Mistakes Small Businesses should avoid
Going overboard with the design or not doing enough
Small businesses can be guilty of trying to do everything with one website. They have been guilty of going overboard with complicated designs, too many color schemes, and diverse font sizes. According to experts, simplistic and minimal web designs prove to be the most successful. They offer a clean UI and UX and are able to hero the product or service.
Not paying attention to SEO optimizations and performance
Small businesses need to understand that their web design and development have a lot of impact on the way their SEO strategies perform. Very heavy websites with poor loading speeds can compromise SEO metrics and performance. This is why all Technical SEO optimizations should be done at the design and development stage itself. This should not be forgotten.
Failure to Prioritize High-Quality Website Content
A small business needs to understand that the performance of its website depends on quality content. In other words, the web content needs to be original, structured, plagiarism-free, and SEO friendly. Investing in your website’s content might just be one of the best decisions you will take. Good content helps in conversions, is loved by search engines, and boosts credibility.
Compromising the security of the Business Website
Small businesses might think that they have nothing to lose in the event of a cyberattack. However, data shows that small businesses and three times more likely to be attacked than big businesses that already have security infrastructure in place. Getting an SSL certificate, working on secured servers, and ensuring password protection are some ways to build security.
Working with a Bad Web Design and Development Agency
Small businesses need to do their research in terms of shortlisting the best agencies they want to work with. This means looking at online reviews and ratings, asking for past work references, and negotiating on the affordability factor. If you are able to select a good agency, you will see how easy and smooth the entire design and development process really becomes.
How a Great Brand Website can help a Small Business?
In this section, we are going to look at some of the major advantages of having a well-designed, developed, and optimized brand website-
A good website can help you get customers for your business even when you are asleep. Unlike your physical office, a website is open and functional 24×7. This can help you capture leads.
A website adds credibility and trustworthiness to any business. The first thing people are going to check when they hear your name is your brand website. If they cannot find one, it would result in potential customers turning away from your brand.
Realistically speaking, high-performance websites can generate sales and revenues for a business. If a small business wants to experiment with E-commerce, it can do so successfully given the boom in the sector.
The Bottom Line
Having a great website can prove to be a very successful investment for a small business. It can help establish a presence, generate quality sales and help in branding activities. If you have any other questions, you would like us to help you answer, let us know in the comments section below.