If you are reading this article, you are probably at one of the following stages –
- You are seriously considering how to start a reseller hosting business
- You have already started the business and are looking at marketing
- You want to optimize your existing marketing strategies to improve
Either way, we would like to extend a round of congratulations. This is because you are trying to become a part of an industry that is expected to grow from nearly $100 billion in 2021 to $300 billion in 2028.
Becoming a reseller might just allow you to ride the astonishing growth wave this industry is projected to achieve. However, while there are a ton of growth opportunities, you are not the only one who had the bright idea of starting a reseller hosting business.
In this article, we help individuals and reseller hosting businesses optimize their marketing potential. We will also answer questions that individuals might have on How to resell hosting.
Reseller Hosting Business: understanding the basics
Starting a reseller hosting business might be a great decision, as there is already a lot of demand for it. However, you need to understand that there is a lot of competition out there as well.
This means that you would need to differentiate your web hosting business from other similar businesses. Doing that can only happen if you are able to-
- Identify loopholes, gaps, and limitations in the services that are being provided by your competitors.
- Forge a partnership with a credible, well-established, and successful host company that will allow you to buy bulk hosting solutions.
- Ensure the highest levels of customer and tech support in your business. This can be done by stressing to the host the importance of the same.
- Fixing the lowest possible pricing strategies to new client prospects. This will help them shift their hosting from your competitors and give it to you.
- Tapping into the resources and leads from local web design and development agencies. Creating a mutually beneficial relationship of sharing leads can help in growth.
As you can see from the list of points above, running a successful reseller hosting business is all about outreach and marketing. In the following section, we are going to look at some marketing strategies that can help you grow your reseller hosting business.
List of the Best Marketing Strategies for your Reseller Hosting Business
#1 Setting up a Referral Program-
There is nothing better than a marketing strategy that helps your sales as well as boosts your awareness. Setting in place a referral strategy means that small and local businesses feel like they are getting a discount and you are ending up making sales. A referral program is perfectly suited for a business like a reseller hosting and can help in driving sales and reach.
#2 Starting a Blog for Education and Inbound Marketing-
Most people use the internet to find solutions to problems. In other words, they are not trying to find products or services in as much as they are looking at solutions. By having a detailed, in-depth, and well-researched blog section, resellers can hope to drive traffic to their sites. If your content is convincing enough people would want to buy hosting from you.
#3 Maintaining a presence on Social Media Platforms-
Every reseller hosting business needs to have the strongest social media presence. This helps in lead generation, brand awareness and also boosts your website SEO. Try to mix up your content pillars and divert traffic to both your product as well as your blog. Social media can be a great way to reach your target audiences and engage them into buying your hosting services.
#4 Pursuing aggressive SEO strategies for ranking-
A smart way that reseller hosting businesses can optimize their marketing is through Local SEO strategies. Google is trying to show local solutions to businesses and individuals. This means that you can set up your GMB page and go for guest posting on local blogs and platforms. All this will help you target a set geographical area and drive awareness and sales.
#5 Do not forget Offline and Word-Of-Mouth marketing-
When it comes to reseller web hosting, everyone is making the mistake of targeting online customers. However, the strategy should be to target local and small businesses that are looking to set up websites for the first time. For this, you need to do offline marketing as they are not too proficient in terms of looking at products and services online.
The Final Word
As a reseller hosting business, you do not have to worry about the tech or support aspects. All you need to do is extensively spend and boost your marketing. This is the only thing that will help you improve visibility, drive sales, and create credibility. If you have any more questions, you would like us to address on marketing your reseller hosting business, let us know in the comments below.